Struggling To Achieve The Body Confidence and Lifestyle You Desire?
Let’s face it—6-12 week fad diets, guesswork, doing it alone, an all-or-nothing approach, and one-size-fits-all cookie-cutter programs have failed you a million times before. It’s time to explore a different approach.
Work, family, and daily responsibilities often leave little time to focus on health. That’s where we come in.
Imagine having your very own highly experienced coach who designs an expert plan tailored to fit your unique preferences, capabilities, lifestyle, and goals, all to help you get in the best shape of your life.
This custom plan isn’t set in stone. It’s a dynamic roadmap that your coach adjusts seamlessly to keep you on track, even when life throws obstacles your way.
Experience 12 months of unlimited premium 1-to-1 body and lifestyle transformation (fitness, nutrition guidance, habits, mindset, lifestyle, holistic weight loss and wellbeing) tailored to your goals and needs on demand with highly experienced world-class specialists who genuinely care from anywhere in the world.
Ditch fad diets and guesswork for good. Transform your life, not just your body, from anywhere in the world with our groundbreaking Diet Antidote Transformation System® (DATS Program®)
The Not-Diet 12-month Body and Lifestyle Transformation Program for people who want more than just a good body. Build the habits and mindset needed to sustain results for good without compromising your well-being or giving up what you love.
Online or in-person, give us 12 short months and we guarantee maximum results in minimum time with minimal effort, regardless of your goals, needs, starting point, or abilities, as long as you stick with us for the full 12 months.
Reclaim your health, confidence, happiness, freedom, vitality, quality of life, well-being, and power from diet culture.
Remove all guesswork and confusion. Get the accountability, guidance, and support you need to achieve the body confidence and lifestyle you desire, no matter what is going on around you.
Limited spots on a first-come, first-served basis. Our membership is capped to maintain high-quality premium standards and provide all members with the personal care and attention they deserve. Intake opens twice per year, depending on availability, due to high demand and limited spots.
DON’T MISS OUT!
WE’RE NOT AN ALTERNATIVE TO THE FAD DIETS. WE ARE THE SOLUTION!
Over the last decade, we have witnessed countless fad diets, weight loss programs, and fitness trends come and go.
None of them worked, at least not for the long term, despite promising quick results in as little as 6-12 weeks; instead, they all left people feeling worse off.
In our quest for answers and lasting solutions, we uncovered a significant disconnect between conventional health and fitness approaches and what’s truly needed for long-term success.
Most diet plans and conventional fitness programs fail for three main reasons (and calorie deficit isn’t one of them!): they ignore underlying issues, offer temporary solutions, and lack a systematic approach.
We don’t have body shape, weight, or health problems. We have personal problems — habits, mindsets, beliefs, identities, and fears that reflect on our body shape, weight, health and wellbeing, relationships, quality of life, happiness, eating behaviours, consistency with exercise, and life in general.
Unfortunately, these underlying emotional and psychological factors cannot be resolved superficially with dieting and exercise. Achieving long-term success involves addressing emotional and psychological factors, adopting a sustainable mindset, and implementing a clear system.
Out of our desire to bridge this gap, the Diet Antidote Transformation System® was born.
That’s where the Diet Antidote Transformation System® comes in and this is why we offer something very different.
THE LAST AND ONLY PROGRAM YOU'LL EVER NEED
Discover The Diet Antidote Transformation System® – The Not-Diet Program for people who want more than just a good body.
DATS program® is not just another program; it is a comprehensive transformation system that addresses and provides long-term solutions for the three main reasons people fail to achieve their desired results—an antidote to diet culture and fads—offering an all-in-one personalised body and lifestyle transformation that goes beyond superficial diet and exercise to include fitness, nutrition, habits, mindset, lifestyle, holistic weight loss, and overall well-being.
Your goal is unique, and so should your program. DATS program® is customised to meet you where you are and deliver maximum results with minimum time and effort, regardless of your goals, needs, starting point, or abilities over 12 months, although sometimes more, sometimes less.
It enhances self-awareness, bridges the gap between knowledge and action, improves consistency, and eliminates guesswork, confusion, and all limiting factors.
It provides everything you need—knowledge, skills, proven tools, strategies, resources, a structured framework, implementation system, guidance, accountability, support, and a conducive environment—to achieve and maintain the best shape of your life, develop sustainable habits, and reclaim your health, confidence, happiness, freedom, vitality, quality of life, well-being, and power from diet culture, all without compromising your well-being or giving up what you love.
The DATS program® offers a comprehensive solution in one single package.
Limited spots on a first-come, first-served basis!
A world-class Personalised Coaching experience built around you
Your goal is unique, and so should your program. Our program is customised to meet you where you are, regardless of your goals, needs, starting point, or abilities, and is designed to deliver maximum results in minimum time with minimum effort over 12 months, although sometimes more, sometimes less.
Unlike quick-fix fad diet plans, 6-12 week challenges, all-or-nothing workouts and other mainstream weight loss programs and solutions, our world-class program is more like couture, not “off the rack.”
We do not prescribe a “one-size-fits-all” cookie-cutter and all-or-nothing approach, short-term diets, meal plans, or “food rules” (We all know those don’t last). Instead, we employ a sustainable, practice-based approach to incorporate healthy habits into your life, one day at a time, to help you achieve and maintain the best shape of your life.
Experience unlimited world-class 1:1 personalised fitness, nutrition, habits, mindset, lifestyle, holistic weight loss and general wellbeing coaching tailored to your goals and needs on demand with highly experienced specialists who genuinely care, from anywhere in the world, for an affordable weekly fee, in a fun, safe and supportive global community.
You tell us what you want to do, and we’ll help you achieve it. First, your coach will learn about your lifestyle, needs, and specific goals. Then, throughout the program, we’ll provide you with everything you need to look, feel, and function better than you ever imagined. Guaranteed.
The result? You’ll lose the weight (and inches) you haven’t been able to shed for years for good, get in the best shape of your life, develop a better relationship with food, say goodbye to dieting, food obsessions, and body anxieties for good, and build the habits you need to stay that way for good, and achieve the confidence and lifestyle you desire.
You’ve done it alone before, and it left you feeling burnt out, lost, and back at square one. See how your life can change with an entire team behind your success.
Get the expert-designed personalised plan you’ve always needed
Work, family, and daily responsibilities often leave little room to focus on health. That’s where the magic of outsourcing your nutrition and fitness to an expert comes in. Imagine having your very own highly experienced coach, designing an expert “get-in-the-best-shape-of-
This custom plan isn’t set in stone. It’s a dynamic roadmap that your coach adjusts seamlessly to keep you on track, even when life puts obstacles in your way.
Transformation or weight loss is not rocket science and should not be as complicated or as confusing as portrayed by the diet culture and weight loss industry.
Instead of bombarding and overwhelming you with complex information, we empower you with the necessary skills, tools, strategies, and systems to effectively incorporate the fundamental aspects of fitness, nutrition, and weight loss into your daily routines consistently.
Transformation is achieved not by more complex and advanced information or strategies, but by consistently implementing the basics over time.
Transformation is not just about before and after photos; it goes beyond fitness and nutrition. It involves being empowered with the knowledge, systems, tools and skills necessary to overcome the obstacles (habits, mindset, beliefs, identities, and fears) that prevent us from attaining the body, confidence, and lifestyle we desire. Essentially, genuine transformation and lasting results occur naturally when we confront and eliminate the barriers that hinder us from achieving the body and life we desire.
We not only teach you what to do but also remove the guesswork and confusion by showing you exactly how to do it consistently. We distil and break down the knowledge into simple, easy, actionable, progressive daily practices that ensure consistency. We provide you with an exclusive implementation and accountability system that bridges the gap between knowledge and action, guaranteeing consistency and long-term results.
FINALLY!
Finally, A Program That Fits Your Body & Life
We do health and fitness in a way that fits your body and life, instead of the other way around.
We know: Life can get hectic.
Work, relationships, children, aging parents, running a household, and all the curveballs life can throw at us. It never stops being complicated or busy.
That’s why we do something very different.
We fit the program into your life instead of fitting your already busy life into the program.
We show you how to make health and fitness a part of your life, no matter what else is going on.
We strongly believe that a good program should be designed for your absolute worst day, not just your best days.
You know the days when your energy levels are low, nothing goes your way, your partner (or children) aren’t pleased when you get home, and you have a million other things to do than spend hours working out and cooking organic meals.
Instead of advising you to rely on willpower and push it through like other weight loss plans, we work closely with you to help you not only eat well and exercise but also to prioritise yourself no matter what’s going on in your life.
We empower you to leverage your habits instead of relying on willpower/ motivation which comes and goes.
As we say, relying on willpower is like relying on a party friend to pick you up from the airport.
We give you the accountability it takes to stay consistent. We review your progress regularly, answer questions, and make recommendations to help you improve depending on your current struggles.
We tap you on the shoulder when you fall off the wagon and help you get back on track.
The result? You’ll get into the best shape of your life within 12 months.
And you’ll have the habits, skills, and tools to stay that way for life.
This approach has already worked for thousands of people like you and we believe it will work for you too.
This “real life” holistic approach is one of the main reasons our clients achieve and sustain jaw-dropping transformations.
FOR TRANSFORMATION TO WORK, IT HAS TO WORK FOR YOU
We help you navigate transformation to ensure you don’t miss out on social occasions and eat the foods you love.
Unlike diet plans and other weight loss programs, we don’t take shortcuts. We don’t dabble in quick fixes that aren’t in your best interest long term.
And we don’t ask you to rearrange your entire and already busy life or become the kind of person who brings, chicken breast, steamed broccoli and protein shake to family dinners.
Instead, we do health and fitness in a way that fits your body and life. We understand that there is no “one size fits all” solution.
We care deeply about providing personalised coaching that meets you where you’re and provides the guidance you need to get where you want to be.
That’s why we guarantee to get you in the best shape of your life, within 12 months.
Our coaching always starts with your needs and goals in mind. Then we develop a plan to help you eat, move, and live better, in a way that works for your body, and your life. Then support you every step of the way, even when life is crazy.
Bottom line: We are different!
Proven strategies to help you get (and keep) the body you want
Restrictive fad diets, endless cardio sessions, and weight loss apps promising incredible results in just 30 days. You’ve probably tried things like that in the past, like most of our members, and you’ve concluded that they simply don’t work in the long run.
Sure, you may have lost a little weight, shaped up a bit, and felt a little more energetic… but then, for whatever reason, all those benefits always seem to disappear as the weeks go by and life gets in the way.
And then… you’re right back to square one, and the stubborn extra weight continues to pile up with interest and cling to you, leaving you feeling disappointed, frustrated, and worse off, costing you more money and more than just money in the long run.
This is why we offer something very different.
We designed a transformation program that has worked for thousands of people like you worldwide over the past 10 years.
We believe it’ll work for you too.
This is your chance to finally take control of your health, get in the best shape of your life, and build the habits you need to stay that way for good.
Maybe it’s been a while since you’ve felt the peace of mind that comes with good health, felt energised throughout your entire day, or felt capable and confident enough to do what you truly want.
All you need to do is take the next step.
see how some of our members have transformed
So, Why The DATS Program®?
Let’s face it – fad diets, guesswork, doing it alone, an all-or-nothing approach, and one-size-fits-all cookie-cutter programs have failed you a million times before.
And almost all diet plans and conventional weight loss/fitness programs are guaranteed to fail due to three major reasons: they overlook the underlying issues, offer 6-12 week short-term quick fixes, and lack a systematic approach.
The key to long-term transformation lies in addressing the emotional and psychological factors, adopting a sustainable mindset, and implementing a well-defined system.
Let us explain.
Superficial solutions
We strongly believe that true transformation goes beyond the superficial (diet and exercise).
Focusing solely on food and fitness without addressing the underlying habits and mindset that led us here is like repeatedly inflating a flat tire without fixing the puncture. It’s a waste of time.
Many diet plans and weight loss programs solely focus on fitness and nutrition without addressing the underlying emotional and psychological factors that influence our eating behaviours and lifestyle choices.
We don’t have body shape, weight, or health problems. We have personal problems — habits, mindsets, beliefs, identities, and fears that reflect on our body shape, weight, health and wellbeing, relationships, quality of life, happiness, eating behaviours, consistency with exercise, and life in general.
Unfortunately, these underlying emotional and psychological factors cannot be resolved superficially with dieting and exercise. Nothing changes if nothing changes. To achieve long-term results, we must adopt new habits and mindset, addressing underlying factors rather than relying solely on dieting and exercise.
Lack of systems
We do not rise to the level of our goals; we fall to the level of our systems.
Implementing a well-defined process is essential for achieving accurate and efficient results. Without a systematic approach, we tend to rely on guesswork and personal biases, leading to inconsistency and unsustainable practices. From fad diets to guesswork and the 6-12 week, all-or-nothing, one-size-fits-all, cookie-cutter approach, to mixing and matching different fad diets or copying what works for others in terms of nutrition or exercise regimens, even if it leads to muscle loss, this often results in being overwhelmed, inconsistency, and eventually giving up.
To achieve long-term success, it is important to have a structured system that allows for informed choices, minimises errors, and provides a sustainable approach to health and fitness.
Even the best strategy is useless without an implementation system. Think about it; you already know a fair bit about what to do to get in shape. There’s no shortage of information on the internet. You just lack an implementation system that bridges the gap between knowing and doing to consistently implement the basics, instead of confusing and distracting yourself with all the complex and unnecessary superficial noise.
Short term quick fixes disguised as wellness programs
The health and fitness industry is saturated with short-term fix programs that promise incredible results but ultimately leave you feeling disappointed, frustrated, and worse off, costing you not only more money but also more than just money in the long run. They prioritise immediate profits over your long-term goals, expecting you to delay gratification and adopt a long-term mindset while they themselves cannot do the same. It’s a clear case of double standards.
Success leaves clues; we cannot learn how to delay gratification and adopt a long-term mindset from people who have a quick fix mindset.
Regardless of the lies you’ve been sold by diet culture, all other factors that hinder body and lifestyle transformation fall into these three primary categories. If we focus on these keystone problems, everything else falls into place. This includes fad diets, guesswork and confusion, an all-or-nothing approach, one-size-fits-all cookie-cutter programs, food/calorie restrictions, binge eating, and emotional eating.
This is why we offer something very different and guarantee maximum results in minimum time and effort, regardless of your goals, needs, starting point, or abilities.
The world’s first and only comprehensive one-stop transformation system that simultaneously addresses and provides long-term solutions for all three major reasons why people fail to achieve the results they desire—an antidote to diet culture and fads.
Just like an antidote neutralises the effects of a poison, The Diet Antidote Transformation System® frees individuals from the toxic grip of diet culture. It empowers them to break free from restrictive diets, destructive body image ideals, and harmful self-judgment.
This system promotes a healthy relationship with food, self-acceptance, and balanced nourishment, helping individuals reclaim their health, confidence, freedom, vitality, happiness, and power from diet culture.
TESTIMONIALS
DON’T BELIEVE US, BELIEVE OUR MEMBERS
HOW IT WORKS
HABIT & LIFESTYLE AUDIT
We dig deep into your unique goals, needs and challenges to help design your personalised transformation program.
We ask thought-provoking questions to identify the obstacles that hold you back from getting the body and life you desire.
We examine over 100 data points, including your habits, mindset, beliefs, identities, fears, lifestyle -stress, sleep, alcohol etc, health status, exercise history, injuries, dietary preferences and more.
This gives us a detailed picture (data) of your lifestyle so we can create a data driven customised plan that will work for you, even on your worst days.
Strategise
We help you define your goals and then create the most effective training and nutrition plan to achieve those results. We provide everything necessary for your success, including a team of top-notch specialist coaches and the exclusive Diet Antidote Transformation System® (a collection of proven and tested tools, strategies, resources, and a structured framework that guarantees long-term results). Goals are ineffective without a system, we do not rise to the level of our goals; we fall to the level of our systems.
Instead of guessing or prescribing a ‘one-size-fits-all’ cookie cutter program, short-term diets, meal plans, or ‘food rules’, we analyse the collected data and work together to develop an easy-to-commit to, data-driven personalised strategy that not only fits your body and lifestyle but also helps you build lasting skills and habits necessary to LOOK, FEEL & FUNCTION better long term.
implement
Together with our guidance, support, accountability and our exclusive members-only Diet Antidote Transformation System®️ tool, we help you implement your personalised plan in a progressive and sustainable way that optimises maximum results in minimum time.
optimise
The more we collect, track and analyse your data, the more detailed information we get which allows us to tweak, optimise and re-strategise your custom plan even more.
The more we rinse and repeat this vigorous process the more precise and refined your personalised blue print plan becomes, which equals faster and maximum results with minimum effort because it’s easy to speed up weight loss when we are not guessing the problems that we need to address.
Exclusive Community - The Imani Tribe Revolution
At Imani, we firmly believe that inclusivity starts with us, and we wholeheartedly celebrate and embrace diversity, making this a place where you belong.
Imani Tribe Revolution is a strong, supportive and close-knit global community that creates a welcoming, fun, safe and inclusive environment. We treat everyone with respect, fostering a sense of belonging and a culture where we all thrive, regardless of body type, fitness level, ability, gender, race, religion, culture, sexual orientation, identity or background.
When you join the Imani Tribe, you become a part of a movement on a mission to revolutionise the health and fitness paradigm – The Imani Tribe Revolution.
Join The Revolution!
RESULTS YOU CAN EXPECT
You might feel like you have tried everything to get results, but our holistic approach works. Our track record proves that, as long as you are coachable and willing to commit for 12 months, you will achieve exceptional results regardless of your age, ability, or starting point.
While ‘results’ may mean something unique to everyone, our proven methods and data-led approach give you the measurable outcomes that matter most to you.
We deliver demonstrable improvements across the board in your weight, body fat, vitality, mobility, pain-free, quality of life, physical fitness, energy levels and performance, sex drive and general health. You will not only feel the difference in qualitative measures such as mood, stress, confidence, and energy but also may notice tangible changes in multiple health metrics from blood pressure to cholesterol.
You’ll lose the weight (and inches) you haven’t been able to shed for years for good, get in the best shape of your life, develop a better relationship with food, say goodbye to dieting, food obsessions, and body anxieties for good, and build the habits you need to stay that way for good, and achieve the confidence and lifestyle you desire.
- Reclaim your health, freedom, happiness, vitality and quality of life
- Lose the weight for good and get the body, confidence and lifestyle you desire
- Get in the best shape of your life, for the rest of your life
- Experience the peace of mind that comes with a clean bill of health
- Build muscle, physical strength and confidence in your body
- Gain mental confidence, no longer hiding your gifts and talents
- Develop a relaxed, happy relationship with food
- Overcome weight loss self-sabotage
- Feel energetic and mobile, instead of being restricted by pain
- Overcome binge eating and emotional eating
- Let go of food confusion, learn what to do, how to do it
- Get off the diet roller coaster once and for all, and never look back
- Overcome the fear of judgement and fear of failure
- Improve posture and reduce the risk of back and neck pain by strengthening core muscles, practicing good alignment, and improving mobility, flexibility, and range of motion
- Improve functionality to enhance balance and coordination, reducing the risk of unnecessary falls and injuries
- Remain calm and focused on what’s in your control, no matter what curve balls life throws at you
- Master consistency, instead of starting and stopping so you can achieve your goals
- Cultivate healthy and meaningful relationships
- Rewire your mindset and develop healthy habits
- Overcome your limiting beliefs and self-doubt
- Feel worthy and deserving of the life of your dreams
- Let go of control
- Live a purposeful and meaningful life
WE WILL SHOW YOU HOW TO:
- Lose the weight for good without giving up the things you love
- Eat better, without dieting or feeling deprived
- Ditch the food rules, drop the fad diets and conflicting advice
- Get active, no matter what shape you’re in now
- Achieve maximum results with minimum time and effort, regardless of your goals, needs, starting point, or abilities.
- Train smarter, not harder
- Train instead of simply exercising
- Optimise recovery and results through sleep, stress management and nutrition
- Get the most out of your training
- Be consistent with exercise
- Build fitness into your life, without it taking over
- Achieve and maintain your goals, even when life gets busy
- Develop habits instead of relying on willpower, so you can get consistent results
- Overcome weight loss self-sabotage and people pleasing
- Overcome emotional eating/ drinking and binge eating
- Build healthy habits and mindset
- Improve mood and mental well-being and reduce stress
- Enhance sleep quality and promote restful nights
- Boost energy levels and reduce fatigue
- Improve nutrition, build healthy relationships with food, overcome self-sabotage, emotional eating, and binge eating, and ditch diets for good
- Strengthen the immune system, reduce the risk of illness and chronic diseases, and experience the peace of mind that comes with a clean bill of health
IMAGINE THIS...
- Imagine finally losing the weight for good, getting in the best shape of your life, reclaiming your freedom, confidence and quality of life
- Imagine waking up every day feeling confident, energised, and ready to take on the world.
- Imagine not being insecure about how you look and wearing the clothes you really want to wear
- Imagine the freedom of not hiding from photos and social events
- Imagine the freedom of being able to live life on your terms without worrying about what others think
- Imagine finally living your life to your full potential
- Imagine feeling like food is your friend, not the enemy, and never dieting again
- Imagine feeling physically and mentally strong, and capable of taking on any challenge without worrying that your energy levels or body weight will get in the way
- Imagine the compliments from your family and friends when you finally lose the weight for good
- Imagine having a successful business or career without burning out, letting yourself go or sacrificing your health and time with your family
- Imagine running around with your kids, or grandkids, without feeling pain, winded, or tired; and still be able to do it again the next day
- Imagine being excited about a beach vacation and feeling free and confident to wear your bathers
WHAT'S INCLUDED:
HERE’S EXACTLY WHAT YOU GET
Follow a plan that fits your body and life
We always start with your needs and goals then help you develop a plan to help you change your beliefs, mindset, habits & lifestyle that hold you back from transforming your life so that you can finally achieve the results you desire for good.
Achieve your goals—even when life gets crazy
We break your big goals into small daily practices that add up to massive changes. You’ll develop healthy habits that become second nature and last a lifetime.
Nutrition made simple
Life is complicated—healthy eating shouldn’t be. Our system and personalised plans make it easier.
Eat better without feeling deprived.No complicated diets to follow here. We’ll sweat the details so you can focus on one step at a time.
We show you everything you need to know on how to create your own meal plans.
Your coach will remove the guesswork and give you accountability, direction, and support every step of the way.
They’ll help you stay consistent no matter what life throws at you.
You don’t have to do it alone. Our expert coaches and members understand transformation and are here to support you—online or in person.
Access our easy-to-use online coaching platform and connect directly with your personal coach from anywhere in the world on any digital device.
Achieve your Health & Fitness goals from anywhere in the world without sacrificing what you love.
Tailored to your goals
Gym or at-home individualised workout options for all fitness levels.
No more weird diets or unrealistic workouts.
You don’t have to go to extremes to get amazing results.
We’ll help you achieve your goals without flipping your life upside down.
Whether your fitness level is beginner, intermediate or advanced our expert personal trainers and coaches are ready to guide and push you to the edge
with practical, sustainable strategies to look, feel and function your best— and stay in control of your health long-term.
Online or face-to-face.
ACCESS TO YOUR PERSONALISED, ALL-IN ONE EASY TO USE DATS® ONLINE PLATFORM AND MOBILE APP WILL GIVE YOU:
-
DATS™ Accountability tool
Exclusive access to the DATS™ habit and accountability tool. This tool will guarantee you’ll get results as it’s designed to give you the right tasks and action steps in a progressive, strategic and sustainable way, by constructing the right environment for permanent change. -
Habit and Mindset System
A system designed to help you change your habits and mindsets. -
Unlimited Support and Accountability
Personalised action steps from your coaches to keep you on track towards your goals. -
Progress Tracking
Track all your progress including: workout progress, measurements, daily activity, habit adherence, progress pics, food diary, sleep habits and more. -
Real-time, in-app messaging
Send texts, submit pics and videos for feedback, and keep your conversations all in one place with your exclusive in-app messaging feature -
Accountability Reminders
In-app notifications help remind you of events, schedules and tasks to keep you accountable. -
Calendar
Schedule your workout sessions, coaching calls, 6-weekly consults and special events in one place, -
Recipe book
Access to the e-version of the Imani Tribe Transformations Recipe Book. Healthy recipes at your fingertips. -
Mobile-Friendly Workouts
Everything you need at your fingertips, so you can get your workout don -
Exercise Demo Videos
Expert guidance from us so you always know exactly what to do
YOU’LL ALSO GET THIS EXTRA SPECIAL GIFT!
imani transformations
recipe book
Your very own e-version of the Imani Transformation Recipe Book. Healthy recipes at your fingertips.
certification
Habit & Mindset Mastery certificate to reward and help you celebrate your achievements.
This is an exclusive award for someone who has mastered their habits and mindset.
We reward habits not just results because when we master our habits and mindset, the results always take care of themselves.
WHO IS THIS FOR?
THIS IS FOR YOU IF:
- You struggle to lose weight or get in shape.
- You want more than just a good body.
- You are sick and tired of masking your mindset and bad habits with exercise and diets.
- You are coachable and willing to learn.
- You are willing and able to invest in your transformation with a minimum 12-month commitment.
- You are seeking specialised holistic body and lifestyle transformation coaching that goes beyond the superficial.
- You are struggling to see progress despite training regularly.
- You are sick and tired of constantly starting and stopping and you want to ditch the diets and get off the diet roller coaster.
- You are ready to break free from the cycle of short-term fixes and embrace the transformative power of a 12-month journey.
- You need guidance, accountability, and support to ensure consistency and long-term results.
- You are sick and tired of not living life to your full potential due to a lack of confidence and self-worth.
- You are sick and tired of wasting time and money on cheap 6-12 week fads that are guaranteed to fail and keep you stuck in the yo-yo diet cycle, leaving you worse off
THIS IS NOT FOR you IF...
- You are still shopping around for a quick fix
- You are not willing and ready to invest in your transformation financially and time-wise for a minimum 12-month commitment.
- You think you know it all and are not coachable.
- You’re in the best shape of your life and on top of your training, nutrition, habits, and mindset.
WHO WE ARE
Imani Transformations® is not only a leading specialist in holistic body and lifestyle transformations but also a revolution against diet culture (The Imani Tribe Revolution).
We are the go-to experts for people who want more than just a good body, when all the fad diets, guesswork, and all-or-nothing cookie-cutter approaches fail.
We help you transform your life, not just your body, from anywhere in the world. Build the habits and mindset needed to sustain results for good without compromising your well-being or giving up what you love with our groundbreaking Diet Antidote Transformation System® – The Not-Diet Program.
Imani Transformations® was founded in 2016 by the dynamic duo of Mel and Ronnie Oliech with a strong mission and vision.
Our mission is to disrupt diet culture, redefine the health and fitness paradigm, empower individuals to reclaim their health, vitality, freedom, and quality of life, and restore what diet culture has stolen from humanity, all without compromising well-being.
Our vision is a diet-culture-free world where individuals flourish, prioritise well-being, and live inspired lives.
Over the last decade, we have witnessed countless fad diets, weight loss programs, and fitness trends come and go.
None of them worked, at least not for the long term, despite promising quick results in as little as 6-12 weeks; instead, they left people feeling worse off.
In our quest for answers and lasting solutions, we uncovered a significant disconnect between conventional health and fitness approaches and what’s truly needed for long-term success.
Most diet plans and conventional fitness programs fail for three main reasons (and calorie deficit isn’t one of them!): they ignore underlying issues, offer temporary solutions, and lack a systematic approach.
Achieving long-term success involves addressing emotional and psychological factors, adopting a sustainable mindset, and implementing a clear system.
Out of our desire to bridge this gap, the Diet Antidote Transformation System® was born.
Our groundbreaking DATS program® is not just a program; it is a lifestyle, a celebration of health, vitality, well-being, and freedom.
When you join the Imani Tribe, you not only acquire lifelong knowledge, skills, and tools that empower you to reclaim your health, confidence, happiness, freedom, vitality, and quality of life from the diet culture, but you also create a ripple effect that helps others do the same.
You become a part of a movement on a mission to revolutionise the health and fitness paradigm – The Imani Tribe Revolution.
“In a few decades, when the next generation or our descendants ask what we did about the diet culture robbing people of their health, vitality, freedom, quality of life, and general happiness, you will proudly answer, ‘I am Imani Tribe. I was part of the Imani Tribe revolution.’”
Join The Revolution!
FREQUENTLY ASKED QUESTIONS
Unlike diet plans and other weight loss programs, our holistic body and lifestyle transformation program is more than just fitness (exercise) and nutrition (food).
Let’s face it — Focusing on food and exercise without addressing the habits and mindset that got us where we are is just like refilling a flat punctured tyre with air over and over without sealing the puncture and addressing the cause — a waste of time.
Diet plans and most weight loss programs don’t work because of their backward approach of addressing the WHAT (Food and exercise) instead of the WHY ( The obstacles that prevent us from eating well and exercising regularly) — habits, mindset, beliefs, identities and fears.
We cannot achieve long-term weight loss and transformation with the same habits and mindset that got us where we are. Nothing changes if nothing changes.
People don’t have weight loss problems, food or exercise problems, confidence problems, health problems, professional problems, business problems, parenting problems or relationship problems.
People have habits, mindsets, beliefs, identities and fears that reflect on their weight, health, relationships, careers, food, exercise and throughout their life.
Unfortunately, these problems can not be resolved with diets and exercise.
Transformation is NOT before and after photos. It isn’t fitness/ exercise or food/ nutrition.
Transformation is being empowered with the knowledge, systems, tools and skills to help you overcome the obstacles that hold you back from getting the body, confidence and lifestyle you desire.
The Diet Antidote Transformation System®️ (DATS Personal Coaching Program®️) — The Not-Diet-Diet for people who want more than a good body.
Is a complete all-in-one habits, mindset, lifestyle, fitness, nutrition and holistic weight loss one-on-one personal coaching transformation system.
Designed to give you EVERYTHING you need (knowledge, systems, sustainable strategies, tools, skills, structure, guidance, accountability and support) to finally lose the weight for good, LOOK (weight loss/ look younger/ body shape/ composition), FEEL (general health and energy levels) and FUNCTION (Strength, mobility and pain-free) BETTER. And reclaim your freedom, confidence, vitality and quality of life without dieting, all-or-nothing workout regimes or giving up what you love — even on your worst days.
Yes! We are different and we guarantee long-term results. Here’s why:
Unlike the diets and other weight loss programs, our world-class coaching program is build around you, your needs and goals, is more than just fitness and nutrition and was designed specifically for people who’ve had a life-long struggle with weight loss, and want more than just a good body.
Unlike diet plans and conventional weight loss programs, our world-class one-on-one personal coaching program is more like couture not “off the rack”.
We don’t prescribe a ‘one-size-fits-all’ cookie-cutter program, short-term diets, meal plans, or ‘food rules’ (We all know those don’t last).
Instead, we help you discover what works best for you as an individual, and to develop the mindset to do that FOR LIFE, without any of the confusion around food.
We help you build the lasting skills and habits necessary to help you get into the best shape of your life, LOOK, FEEL & FUNCTION better long term.
Unlike the diets and other weight loss programs, our program is designed for your absolute worst days — not just your best days.
Unlike 6-12 week diet plans and weight loss programs, 12 months allows room for the inevitable ebbs and flows that life throws your way. It also gives you the space to transform your mindset, and embed and consolidate new long-lasting habits and mindset without the stress, overwhelm and pressure that comes with rushing the process or having a timeline, which often just leads to weight loss self-sabotage.
Unlike the diets and other weight loss programs that only focus on one thing — what you LOOK like — and the quickest way to get you looking better, (even if it’s at the expense of your overall health.), we focus on all the 3 fundamentals of a successful body and lifestyle transformation:
- How you LOOK (body composition and shape)
- How you FUNCTION (energy levels)
- How you FEEL (general health)
Because we know that without LOOKING good, FUNCTIONING better, and FEELING fantastic, we can’t be consistent, and without being consistent we can’t achieve long-term results.
Unlike diet plans, you won’t be made to feel bad about who you are. We help you overcome the guilt, shame and embarrassment of not being good enough that the diet industry made you feel.
Unlike the diets and other weight loss programs, our program is evergreen, which means that our approach will stand the test of time, even on your worst days. This is not another fad diet trend. We empower you for life so that you can lose the weight for good.
We do health and fitness in a way that fits your life. (Instead of the other way around.)
We know: Life can get hectic.
Work, relationships, children, aging parents, running a household, and all the curveballs life can throw at us. It never stops being complicated or busy.
That’s why we do something very different.
Unlike diet plans our program is designed to fit into your life instead of fitting the program into your already busy and hectic life and having it take over your life.
We show you how to make health and fitness a part of your life, no matter what else is going on.
We strongly believe that a good program should be designed for your absolute worst day, not just your best days.
You know the days when your energy levels are low, nothing goes your way, your partner (or children) aren’t pleased when you get home, and you have a million other things to do than spend hours working out and cooking organic meals.
Instead of advising you to rely on willpower and push it through like other weight loss plans, we work closely with you to help you not only eat well and exercise but also to prioritise yourself no matter what’s going on in your life.
YES! Experience a world-class one-on-one Personal Coaching built around you and the life-changing transformation you’ve always wanted from anywhere, anytime in the world through our State of the Art one-to-one online coaching system.
LIFE-CHANGING RESULTS—DELIVERED 100% ONLINE
Access our easy-to-use online coaching platform and connect directly with your personal coach from anywhere in the world on any digital device.
Achieve your Health & Fitness goals from anywhere in the world without sacrificing what you love.
YES!
Experience affordable world-class Personal Training built around you & the life-changing transformation you’ve always wanted in a fun and safe environment — from the comfort of our BRAND NEW, Exclusive, Members-Only Private Boutique Fitness Studio on Main Street Lilydale with highly experienced Personal Trainers/ Coaches who genuinely care.
We welcome face-to-face Personal Training members from Melbourne’s Outer Eastern suburbs — Lillydale, Ringwood, Croydon, Park Orchards, Kilsyth, Mooroolbark, Mt Evelyn, Bayswater, The Basin, Warranwood, Wonga Park, Warrandyte, Doncaster and surrounds, right through to the Yarra Valley.
We believe Personal Training should be accessible to everyone, which is why we offer unlimited personal training at a fraction of the cost of one PT session per week.
With our affordable rates, you can finally get the body, confidence and lifestyle you desire and deserve without breaking the bank.
Imagine having a Personal Trainer/ coach every training session, to give you the personal support, guidance and accountability you need and push you every training session, without the hefty price.
Join us today and let’s show you that getting the body, confidence and lifestyle you desire doesn’t have to come at a high cost.
Over the last two decades, we’ve witnessed countless fad diets and fitness trends come and go. None of them worked yet they all left people feeling worse off.
In our quest to find answers to why all the conventional weight loss solutions didn’t work, at least for the long term, we discovered that they all had one thing in common.
They all focused on addressing the WHAT (The weight problem — Food & Exercise) instead of the WHY (The obstacles that lead to weight gain & hold us back from losing the weight for good & getting the body, confidence & lifestyle we desire & deserve).
People don’t have weight problems or nutrition & fitness problems.
People have personal problems — habits, mindset, beliefs, identities & fears that reflect on their weight, bodies, relationships, eating behaviours, exercise regimes, inconsistency and their life in general.
Unfortunately these can not be resolved with dieting and exercise.
Out of our desire to bridge this gap and provide real long-term solutions, The Imani Transformations®️ and The Diet Antidote Transformation System®️ (DATS Personal Coaching Program®️) were born.
With a mission to disrupt the diet culture, redefine the weight loss paradigm and empower people to reclaim their freedom, vitality and quality of life, crowned with a vision to free the world from the diet culture.
WE’RE NOT AN ALTERNATIVE TO THE DIETS. WE ARE THE SOLUTION!
DATS Personal Coaching Program®️ is a culmination of over 15 years of combined personal and coaching experience condensed into a simple, easy-to-understand and follow-guided system for anyone who wants more than a good body.
When you invest in our program, you’re not just purchasing another weight loss plan.
You are acquiring the tools you need to finally lose the weight for good and get the confidence and lifestyle you desire.
You are reclaiming your freedom, vitality, quality of life and power from the diet culture and creating a ripple effect that helps others do the same.
All whilst supporting our mission of disrupting the diet culture, redefining the weight loss paradigm, empowering people to reclaim their freedom, vitality and quality of life without dieting, and our vision to free the world from the diet culture.
Online or face-to-face we guarantee maximum results in minimum time, with minimum effort as long as you stick with us for 12 months.
This is your limited opportunity to work with us—to become your healthiest, most vital, fittest self, and learn how to stay that way for good.
We hope to have the opportunity to help you transform your life, not just your body forever.
But the next step is on you.
Unlike 6-12 week quick fix diet plans and weight loss programs, 12 months allows room for the inevitable ebbs and flows that life throws your way.
It also gives you the space to transform your mindset, and embed and consolidate new long-lasting habits and mindset without the stress, overwhelm and pressure that comes with rushing the process or having a timeline, which often just leads to weight loss self-sabotage.
Unlike one size fits all diet plans and other weight loss programs, our bespoke program is more like couture not “off the rack”, your investment will therefore be subjective to your individualised needs and relevant offers at the time of signing up.
Please complete your application and book a consult with one of our Body And Lifestyle Transformation experts to discuss your needs and get a complete detailed Information relevant to you, your needs and goals.
There are lots of before and after photos out there from 6-12 week challenges, but they don’t show you what happens after that.
Transformation is NOT before and after photos. It isn’t fitness and exercise or food and nutrition.
Transformation is being empowered with the knowledge, systems, tools and skills to help you overcome the habits and mindset that prevent you from having the body and life you desire.
Yes! You see coaching and personal training are two different things.
Personal training involves designing and implementing exercise and fitness programs to help us safely reach our personal health and fitness goals.
However, transformation and weight loss is more than just exercise (or even exercise and nutrition).
Long-term weight loss is only possible when we address the habits, identities, mindset, beliefs and fears that led us to become overweight in the first place. That’s where coaching comes in.
Coaching is profoundly different to personal training. It involves:
- Collecting data (asking questions) to identify the obstacles (habits) that have prevented you from having the body, confidence and lifestyle you desire.
- Working together to develop a personalised strategy on how to overcome these obstacles.
- Implementing this strategy by using our exclusive DATS®️ Accountability Tool. This allows us to collect more data and reveals any blind spots that need addressing.
- We then tweak your plan and repeat the process.
Coaching addresses the habits, identities, mindsets, beliefs and fears that have been holding you back, so you can finally lose the weight and have the body, confidence and lifestyle you deserve and desire.
Because exercise is only 3% of the weight-loss equation, working with a trainer and doing nothing else will only give us 3% of the results.
The other 97% of our results is down to our habits and mindset.
It’s a bit like the difference between a GP and a brain surgeon.
GPs have a great deal of health and medical knowledge, but they don’t have specialist knowledge about the brain — which is why they refer you to a neurosurgeon if you need brain surgery.
Regular PTs are like the GPS. They know about training and exercise and maybe even a bit about nutrition, but they aren’t specialist coaches who can help people address their habits and mindsets. This explains why people who work with a PT often continue to struggle with their weight.
Our coaches are world-class body and lifestyle transformation experts who help people address the habits and mindsets that led to them becoming overweight in the first place, which means people can finally lose the weight and keep it off.
When we address our habits and mindset, weight loss takes care of itself.
The Diet Antidote Transformation System®️ (DATS Personal Coaching Program®️) — The Not-Diet-Diet for people who want more than a good body.
A complete all-in-one habits, mindset, lifestyle, fitness, nutrition and holistic weight loss one-on-one personal coaching transformation system.
Designed to give you EVERYTHING you need (knowledge, systems, sustainable strategies, tools, skills, structure, guidance, accountability and support) to finally lose the weight for good, LOOK (weight loss/ look younger/ body shape/ composition), FEEL (general health and energy levels) and FUNCTION (Strength, mobility and pain-free) BETTER. And reclaim your freedom, confidence, vitality and quality of life without dieting, all-or-nothing workout regimes or giving up what you love — even on your worst days.
WE’RE NOT AN ALTERNATIVE TO THE DIETS. WE ARE THE SOLUTION!
No feeling guilty. No food rules/ restrictions. No counting calories/ measuring food, No crazy all-or-nothing workout regimes. No guesswork.
Just simple science-proven habits, mindset and holistic weight loss strategies that fit seamlessly into your lifestyle and experienced and supportive personal coaches who genuinely care to guide you every step of the way.
Online or Face-To-Face, we guarantee to get you maximum results in minimum time, with minimum effort as long as you stick with us for 12 months.
No, you don’t need any special equipment to get started. You and your coach will create a plan around any equipment you currently have available and advise if you need anything else including gym membership depending on your needs, goals and lifestyle. Then curate an individualised home or gym program.
We believe Personal Training should be accessible to everyone, which is why we offer unlimited world-class personal training at a fraction of the cost of one PT session per week.
With our affordable rates, you can finally get the body, confidence and lifestyle you desire and deserve without breaking the bank.
What’s the catch?
Our rates are affordable because we implement a small intimate semi private training system (groups of 4-6) so the investment is cost-shared between members, whilst allowing them to have maximum fun, connect, motivate and learn from each other which increases consistency hence faster and long-term results.
All programs are individually designed, varied and modified based on each individual’s specific needs, goals and abilities.
Imagine having a word-class Personal Trainer/ coach every training session, to give you the personal support, guidance and accountability you need to become your healthiest, fittest, happiest, & most confident self, without the hefty price.
Experience affordable world-class Personal Training built around you & the life-changing transformation you’ve always wanted in a FUN, SAFE & SUPPORTIVE environment — from the comfort of our BRAND NEW, Exclusive, Members-Only Private Boutique Fitness Studio on Main Street Lilydale with highly experienced Personal Trainers/ Coaches who genuinely care and have your best interest at heart.
YOU’RE JUST ONE CLICK AWAY FROM transforming YOUR LIFE, not just your body
YOU’RE JUST ONE CLICK AWAY FROM transforming YOUR LIFE, not just your body
Limited spots on a first-come, first-served basis.
