Imani Transformations is the leading transformation and personal training specialist
People seeking more than just a good body turn to us when quick fixes, guesswork, all-or-nothing approaches, and one-size-fits-all, cookie-cutter programs fail.
Forget starting and stopping every 6-12 weeks, quick fixes, guesswork, all-or-nothing approaches, and one-size-fits-all cookie-cutter programs.
Achieve the body, confidence, and lifestyle you desire with our 12-month Ultimate Transformation Program from anywhere in the world, or unlimited, fully guided, and tailored personal training with world-class personal trainers who genuinely care. Plus, enjoy 24/7 access from the comfort of our brand-new, exclusive, members-only boutique studio—a fun, safe, and supportive environment—all at a fraction of the cost of one regular PT session!
Get the accountability, guidance, and support you need to achieve maximum results with minimal effort, regardless of your goals, needs, starting point, or abilities.
Reclaim your health, confidence, vitality, and quality of life.
Discover The DATS Program®
The Diet Antidote Transformation System® – The Not-Diet Program for people who want more than just a good body.
- The Diet Antidote Transformation System® is a complete all-in-one personalised body and lifestyle transformation system that goes beyond superficial diet and exercise. It includes fitness, nutrition, habits, mindset, lifestyle, holistic weight loss, and overall well-being. Your goal is unique, and so should your program. Our program is customised to meet you where you are and deliver maximum results with minimum time and effort, regardless of your goals, needs, starting point, or abilities over 12 months, although sometimes more, sometimes less.
- It enhances self-awareness, bridges the gap between knowledge and action, improves consistency, and eliminates guesswork, confusion, and all limiting factors. It provides everything you need—knowledge, skills, proven tools, strategies, resources, a structured framework, implementation system, guidance, accountability, support, and a conducive environment—to achieve and maintain the best shape of your life, develop sustainable habits, and reclaim your health, confidence, happiness, freedom, vitality, quality of life, well-being, and power from diet culture, all without compromising your well-being or giving up what you love. The DATS program® offers a comprehensive solution in one single package.
Face-to-Face or Online, give us 12 short months and we guarantee maximum results in minimum time with minimal effort, regardless of your goals, needs, starting point, or abilities, as long as you stick with us for the full 12 months.
IMANI PROGRAMS
Online 1:1 Transformation
Ditch fad diets and guesswork for good. Transform your life, not just your body, from anywhere in the world with The Diet Antidote Transformation System® (DATS Program®) — The Not-Diet 12-month Program for people who want more than just a good body.
Experience unlimited world-class 1-to-1 holistic transformation (personalised nutrition, habits, mindset, lifestyle, holistic weight loss, and wellbeing coaching) tailored to your needs and goals on demand with highly experienced world-class specialists who genuinely care, from anywhere in the world, for an affordable weekly fee, in a fun, safe, and supportive community.
Face-to-Face Personal Training
The best option for Melbourne East residents.
Transform your life, not just your body. Achieve the life-changing transformation you’ve always desired from the comfort of our BRAND NEW, state-of-the-art, premium, lux, exclusive, members-only private boutique Personal Training studio on Main Street, Lilydale. Enjoy a FUN, SAFE, and SUPPORTIVE environment, plus 24/7 access to train at your convenience in case you miss regular PT sessions.
Experience 12 months of unlimited premium Personal Training and 1-to-1 holistic transformation (nutrition, habits, mindset, lifestyle, holistic weight loss and wellbeing) tailored to your goals and needs on demand with highly experienced world-class specialists who genuinely care, as standalone options or bundled together. All at a fraction of the cost of regular PT sessions.
So, Why Imani?
Imani Transformations® is more than just a boutique personal training studio or a leading specialist in body and lifestyle transformations—we are the Imani Tribe Revolution, a movement against diet culture. By joining us, you become a part of a movement on a mission to revolutionising the health and fitness paradigm.
Let’s face it – fad diets, guesswork, doing it alone, an all-or-nothing approach, and one-size-fits-all cookie-cutter programs have failed you a million times before.
And almost all diet plans and conventional weight loss/fitness programs are guaranteed to fail due to three major reasons: they overlook the underlying issues, offer 6-12 week short-term quick fixes, and lack a systematic approach.
The key to long-term transformation lies in addressing the emotional and psychological factors, adopting a sustainable mindset, and implementing a well-defined system.
Let us explain.
Superficial solutions
We strongly believe that true transformation goes beyond the superficial (diet and exercise).
Focusing solely on food and fitness without addressing the underlying habits and mindset that led us here is like repeatedly inflating a flat tire without fixing the puncture. It’s a waste of time.
Many diet plans and weight loss programs solely focus on fitness and nutrition without addressing the underlying emotional and psychological factors that influence our eating behaviours and lifestyle choices.
We don’t have body shape, weight, or health problems. We have personal problems — habits, mindsets, beliefs, identities, and fears that reflect on our body shape, weight, health and wellbeing, relationships, quality of life, happiness, eating behaviours, consistency with exercise, and life in general.
Unfortunately, these underlying emotional and psychological factors cannot be resolved superficially with dieting and exercise. Nothing changes if nothing changes. To achieve long-term results, we must adopt new habits and mindset, addressing underlying factors rather than relying solely on dieting and exercise.
Lack of systems
We do not rise to the level of our goals; we fall to the level of our systems.
Implementing a well-defined process is essential for achieving accurate and efficient results. Without a systematic approach, we tend to rely on guesswork and personal biases, leading to inconsistency and unsustainable practices. From fad diets to guesswork and the 6-12 week, all-or-nothing, one-size-fits-all, cookie-cutter approach, to mixing and matching different fad diets or copying what works for others in terms of nutrition or exercise regimens, even if it leads to muscle loss, this often results in being overwhelmed, inconsistency, and eventually giving up.
To achieve long-term success, it is important to have a structured system that allows for informed choices, minimises errors, and provides a sustainable approach to health and fitness.
Even the best strategy is useless without an implementation system. Think about it; you already know a fair bit about what to do to get in shape. There’s no shortage of information on the internet. You just lack an implementation system that bridges the gap between knowing and doing to consistently implement the basics, instead of confusing and distracting yourself with all the complex and unnecessary superficial noise.
Short term quick fixes disguised as wellness programs
The health and fitness industry is saturated with short-term fix programs that promise incredible results but ultimately leave you feeling disappointed, frustrated, and worse off, costing you not only more money but also more than just money in the long run. They prioritise immediate profits over your long-term goals, expecting you to delay gratification and adopt a long-term mindset while they themselves cannot do the same. It’s a clear case of double standards.
Success leaves clues; we cannot learn how to delay gratification and adopt a long-term mindset from people who have a quick fix mindset.
Regardless of the lies you’ve been sold by diet culture, all other factors that hinder body and lifestyle transformation fall into these three primary categories. If we focus on these keystone problems, everything else falls into place. This includes fad diets, guesswork and confusion, an all-or-nothing approach, one-size-fits-all cookie-cutter programs, food/calorie restrictions, binge eating, and emotional eating.
This is why we offer something very different and guarantee maximum results in minimum time and effort, regardless of your goals, needs, starting point, or abilities.
The world’s first and only comprehensive one-stop transformation system that simultaneously addresses and provides long-term solutions for all three major reasons why people fail to achieve the results they desire—an antidote to diet culture and fads.
Just like an antidote neutralises the effects of a poison, The Diet Antidote Transformation System® frees individuals from the toxic grip of diet culture. It empowers them to break free from restrictive diets, destructive body image ideals, and harmful self-judgment.
This system promotes a healthy relationship with food, self-acceptance, and balanced nourishment, helping individuals reclaim their health, confidence, freedom, vitality, happiness, and power from diet culture.
WHO WE ARE
Imani Transformations® is not only a leading specialist in holistic body and lifestyle transformations but also a revolution against diet culture (The Imani Tribe Revolution).
We are the ones people come to when all the diets, guesswork, and all-or-nothing cookie-cutter approaches fail.
We help people who want more than just a good body transform their lives, not just their bodies, and build the habits needed to sustain the results for good without compromising their well-being or giving up what they love through our groundbreaking Diet Antidote Transformation System®.
Imani Transformations® was founded in 2016 by the dynamic duo of Mel and Ronnie Oliech with a strong mission and vision.
Our mission is to disrupt diet culture, redefine the health and fitness paradigm, empower individuals to reclaim their health, vitality, freedom, and quality of life, and restore what diet culture has stolen from humanity, all without compromising well-being.
Our vision is a diet-culture-free world where individuals flourish, prioritise well-being, and live inspired lives.
Over the last decade, we have witnessed countless fad diets, weight loss programs, and fitness trends come and go.
None of them worked, at least not for the long term, despite promising quick results in as little as 6-12 weeks; instead, they left people feeling worse off.
In our quest for answers and lasting solutions, we uncovered a significant disconnect between conventional health and fitness approaches and what’s truly needed for long-term success.
Most diet plans and conventional fitness programs fail for three main reasons (and calorie deficit isn’t one of them!): they ignore underlying issues, offer temporary solutions, and lack a systematic approach.
Achieving long-term success involves addressing emotional and psychological factors, adopting a sustainable mindset, and implementing a clear system.
Out of our desire to bridge this gap, the Diet Antidote Transformation System® was born.
Our groundbreaking DATS program® is not just a program; it is a lifestyle, a celebration of health, vitality, well-being, and freedom.
When you join the Imani Tribe, you not only acquire lifelong knowledge, skills, and tools that empower you to reclaim your health, confidence, happiness, freedom, vitality, and quality of life from the diet culture, but you also create a ripple effect that helps others do the same.
You become a part of a movement on a mission to revolutionise the health and fitness paradigm – The Imani Tribe Revolution.
“In a few decades, when the next generation or our descendants ask what we did about the diet culture robbing people of their health, vitality, freedom, quality of life, and general happiness, you will proudly answer, ‘I am Imani Tribe. I was part of the Imani Tribe revolution.’”
Join The Revolution!
IMANI TRANSFORMATIONS - WHAT WE DO
We help you transform your life, not just your body and build the habits you need to sustain the results for good, all without compromising your well-being or giving up what you love.
We offer world-class personal coaching services globally online and in-studio personal training services from the comfort of our brand new exclusive members-only private boutique fitness studio in the Outer Melbourne East.
Our approach is holistic, focusing not only on physical fitness and nutrition but also on habits, mindset change, and mental and emotional well-being.
We strongly believe true transformation goes beyond the superficial (diet and exercise) and requires a deep understanding of our habits and mindset.
Transformation or weight loss is not rocket science and should not be as complicated or as confusing as portrayed by the diet culture and weight loss industry. Instead of bombarding and overwhelming you with complex information, we empower you with the necessary skills, tools, strategies, and systems to effectively incorporate the fundamental aspects of fitness, nutrition, and weight loss into your daily routines consistently.
Transformation is achieved not by more complex and advanced information or strategies, but by consistently implementing the basics over time.
Transformation is not just about before and after photos; it goes beyond fitness and nutrition. It involves being empowered with the knowledge, systems, tools and skills necessary to overcome the obstacles (habits, mindset, beliefs, identities, and fears) that prevent us from attaining the body, confidence, and lifestyle we desire. Essentially, genuine transformation and lasting results occur naturally when we confront and eliminate the barriers that hinder us from achieving the body and life we desire.
We not only teach you what to do, but also remove the guesswork and confusion by showing you exactly how to do it consistently. We distil and break down the knowledge into simple, easy, actionable, progressive daily practices that ensure consistency. We provide you with an exclusive implementation and accountability system that bridges the gap between knowledge and action, guaranteeing consistency and long-term results.
Your goal is unique, and so should your program be. Our program is customised to meet you where you are, regardless of your goals, needs, starting point, or abilities. It is designed to deliver maximum results in minimum time with minimum effort over 12 months, although sometimes more, sometimes less.
Want more than just a good body? You’ve tried an all-or-nothing diet and exercise approach. Now try something different.
Transform your life, not just your body from anywhere in the World.
IMANI TRANSFORMATIONS
WHO WE ARE
Imani Transformations was founded by the dynamic duo Mel and Ronnie Oliech in 2016 with a strong mission to disrupt the diet culture, redefine the health and fitness paradigm and empower people to reclaim their freedom, vitality and quality of life without sacrificing their well-being.
Our vision is to free the world from diet culture and create a happier, more vibrant future.
When you join the Imani Tribe, you are not just investing in yourself or joining another health and fitness program but acquiring lifelong knowledge, skills, and tools that empower you to reclaim your health, confidence, happiness, freedom, vitality, quality of life and power from the diet culture while creating a ripple effect that helps people like you do the same.
You become part of a movement that is on a mission to revolutionise the health and fitness paradigm.
We are a fiercely independent family-owned and operated business, not a franchise. This allows us to make decisions based solely on what is best for our customers. As such, we are not afraid to be different, to rock the boat, and to disrupt the diet culture on our own terms in order to meet our mission and vision, all while delivering optimal results for our clients.
Imani Tribe is a strong, supportive and close-knit community that creates a welcoming environment and treats everyone with respect, fostering a sense of belonging and a culture where we all thrive.
We believe inclusivity starts with us and celebrate and embrace diversity, making this a place where you belong, regardless of your body type, fitness level, ability, gender, race, religion, culture, sexual orientation, identity or background.
WHY CHOOSE IMANI
Now, if you’re like most of our clients, you’ve tried different things in the past to get in shape: restrictive fad diets, endless cardio sessions, weight loss apps, and weird fitness gadgets promising incredible results in just 30 days – you know the drill.
And you’ve probably reached the same conclusion most people do with these programs: Nothing really seems to work in the long run.
Sure, you may lose a little weight, tone up, and get a little more energy… but then, for whatever reason, all those benefits seem to disappear as the months go on and life gets in the way.
And then… you’re right back at square one.
That’s when most people simply give up.
If you’ve grown a little sceptical, we understand. It’s exhausting and overwhelming to put up with all the hype and questionable information out there.
That’s where we come in. We are the ones people come to when all the diets and all-or-nothing workouts fail.
Instead of the all-or-nothing dieting approach, we use a sustainable, practice-based approach to build healthy habits into your life, one day at a time.
The result? You will lose the weight (and centimetres) you have not been able to shed for years. You will develop a better relationship with food. And you will say goodbye to dieting, food obsessions and body anxieties for good.
Over the last two decades, we’ve witnessed countless fad diets and fitness trends come and go. None of them worked, yet they all left people feeling worse off. In our quest to find answers to why all the conventional health and fitness solutions didn’t work, at least for the long term, we discovered that they all focused on addressing the WHAT (fitness and nutrition) instead of the WHY (the real deep obstacles that hold us back beyond the superficial).
Diet plans and most weight loss programs don’t work because of their backward and superficial approach of addressing
the WHAT (food and exercise) rather than the WHY (the underlying obstacles that hinder healthy eating and regular exercise beyond the superficial) – habits, mindset, beliefs, identities, and fears.
Out of our desire to bridge this gap and provide real long-term solutions, The Imani Transformations® and The Diet Antidote Transformation System® were born with a strong mission to disrupt the diet culture, redefine the health and fitness paradigm, and empower people to reclaim their freedom, vitality, and quality of life without sacrificing their well-being. Our vision is to free the world from the diet culture and create a happier, more vibrant future.
We don’t have weight or health problems. We have personal problems (habits, mindset, beliefs, identities and fears) that reflect on our weight, health, relationships, quality of life, happiness and throughout our lives.
Unfortunately, these issues cannot be resolved through dieting and exercise. Until we address the underlying emotional baggage, weight loss and true transformation will always be a challenge. This approach is why most diet plans, weight loss programs, and health and fitness regimes are bound to fail, regardless of effort. We cannot achieve long-term transformation and permanent weight loss with the same habits and mindset that led us to this unhappy place. Nothing changes if nothing changes.
This is why we offer something very different. Proven strategies to help you achieve and maintain the body you desire.
Our approach is holistic, focusing not only on physical fitness and nutrition but also on habits and mindset change, as well as mental and emotional well-being.
We strongly believe true transformation goes beyond the superficial (diet and exercise) and requires a deep understanding of oneself.
Let’s face it — Focusing on food and exercise without addressing the habits and mindset that got us where we are is just like refilling a flat punctured tyre with air over and over without sealing the puncture and addressing the cause — a waste of time.
We guide our clients toward a balanced and fulfilling life through personalised habits, mindset, lifestyle, fitness, nutrition and holistic weight loss coaching, support, and accountability. With our program, you will not only achieve your desired physical goals but also reclaim your health, confidence, freedom, vitality and quality of life simultaneously.
We are not an alternative to diet plans and all-or-nothing workouts. We are the solution!
Unlike quick-fix diet plans, all-or-nothing workouts, and other programs, our world-class program is more like couture, not “off the rack.”
Your goal is unique, and so should your program be. Our program is customised to meet you where you are, regardless of your goals, needs, starting point, or abilities.
It is designed to deliver maximum results in minimum time with minimum effort over 12 months, although sometimes more, sometimes less.
We don’t prescribe a ‘one-size-fits-all’ cookie-cutter program, short-term diets, meal plans, or ‘food rules’ (We all know those don’t last).
Instead, we help you get in the best shape of your life and build the habits you need to stay that way for good.
Most diets fail because they attempt drastic overnight changes. Imani Transformations® coaching is different.
We don’t make you follow complicated, restrictive diets. We will help you make smart changes to your diet that are easy to follow and bring real progress.
And the best part? You’ll be able to get results with less effort than you ever thought possible.
With your dedicated expert coach, you’ll receive weekly accountability, guidance, and support to keep you engaged and motivated throughout your journey. Say goodbye to the dieting cycle and hello to lasting change.
Say goodbye to short-term results, inconsistency, guesswork, planning your own workouts, frustration, wasting time and money, counting calories, food rules, restrictions, feeling guilty, unnecessary cardio, cookie cutter programs, unstructured exercise, complicated all-or-nothing training regimes, 6/12-week challenges that only lead to injuries and inconsistency, and just being another number.
Say hello to simple, science-proven fitness, nutrition, habits, mindset, and holistic weight loss strategies that fit seamlessly into your life, with supportive world-class coaches who genuinely care, guiding you every step of the way.
We spent years developing DATS Personal Coaching Program® to give you access to the most comprehensive and only transformation program you’ll ever need.
Using over 15 years of experience as personal coaches and trainers, working with thousands of different clients long-term (minimum of 12 months).
With time and experience, we’ve refined and created a bulletproof system that guarantees sustainable long-term results.
DATS Personal Coaching Program® is culmination of 15 plus years of transformation experience condensed into a simple, easy-to-understand and follow 12 month transformation system for anyone who wants more than a good body.
Online or face-to-face, or whatever your specific goals may be, our personalised transformation program is designed to deliver maximum results in minimum time with minimum effort over 12 months. Although sometimes more, sometimes less.
Take one small step today toward better health and the body you’ve always wanted… no matter what’s going on around you.
Maybe it’s been a while since you’ve felt the peace of mind that comes with good health, the confidence to do what you truly want, or energy throughout your entire day.
If you’re ready to have the body you deserve and experience everything a healthy lifestyle has to offer, we’re ready to help you.
No restrictive dieting. No all-or-nothing workouts. Just a science-proven program that fits seamlessly into your lifestyle—and a world-class coach there to support you, every step of the way.
This is your limited opportunity to work with us— to get in the best shape of your life, become your healthiest, strongest, fittest self, and learn how to stay that way for good.
We hope to have the opportunity to help you transform your life, not just your body forever. But the next step is on you.
All you need to do is take the first step.
How it works
Collect data
We ask thought provoking questions to identify the obstacles (habits, mindset, beliefs, identities, fears, stress, sleep, alcohol etc) that hold you back from losing the weight for good and having the body, confidence and lifestyle you desire.
Strategise
Instead of guessing or giving you a ‘one-size-fits-all’ cookie cutter program (fitting your already busy life into a program), we analyse the collected data and work together to develop a personalised strategy/ program that fits your body and lifestyle, therefore you can easily commit to consistently and guarantees long-term results.
Implement the strategy
We do this with our exclusive Diet Antidote Transformation System™. A complete all-in-one habit, mindset and holistic weight loss system that gives you everything you need (knowledge, systems, tools, skills, structure, accountability and support) to finally lose the weight for good, and get the Body, Confidence and Lifestyle you desire — even on your worst days.
Rinse and repeat
The more we collect, track and analyse data, the more refined detailed information we get and therefore the more precise our strategy becomes, which equals faster and maximum results with minimum effort because it’s easy to speed up weight loss when we are not guessing.
WHO WE WORK WITH:
- People who want more than a good body.
- People who have had long-term struggles with their weight.
- People who are ready to fully commit to changing their life.
- People who understand that long-term weight loss is less about nutrition and exercise and more about habit and mindset change.
- People who are ready to invest in themselves financially, emotionally and physically.
- People who are sick and tired of being on the diet roller coaster
We also work with fitness professionals who want to become more than just a PT and build a wildly successful business that provides consistent income and the freedom and lifestyle they desire.
WHO WE WORK WITH:
- People who want more than a good body.
- People who have had long-term struggles with their weight.
- People who are ready to fully commit to changing their life.
- People who understand that long-term weight loss is less about nutrition and exercise and more about habit and mindset change.
- People who are ready to invest in themselves financially, emotionally and physically.
- People who are sick and tired of being on the diet roller coaster
We also work with fitness professionals who want to become more than just a PT and build a wildly successful business that provides consistent income and the freedom and lifestyle they desire.
