Transform Your Life—Not Just Your Body—for Good!
We’re not a gym. We’re not a fad. We’re a complete, comprehensive, all-in-one, custom-tailored holistic body and lifestyle transformation experience—fitness, nutrition, mindset, habits and lifestyle.
For everyday people who want more than just a good body and lasting change—beyond quick fixes, diets and workouts.
We help you prioritise yourself to reclaim your freedom, happiness, health, vitality, confidence, energy and quality of life—so you can take back control and live fully without running on empty.
Imani Transformations offers personalised coaching worldwide and exclusive personal training at our private, members-only, state-of-the-art boutique studio on Main Street, Lilydale, in Melbourne’s east.
Appointment-only. No crowds. No intimidation.
We deliver world-class personal training in a fun, safe and supportive space. No cookie-cutter programs. No guesswork. Just results.
IMANI PROGRAMS
1:1 Online Coaching
Experience personalised online training (home or gym), nutrition, habits, mindset, and lifestyle coaching—tailored by world-class coaches to deliver maximum results with minimal time and effort, no matter your goals or starting point.
Enjoy 24/7 accountability, ongoing support, and progress tracking. Join our fun, safe, and supportive global community and access exclusive recipes, member hub, app, tools, resources, and systems—all designed to support your transformation.
In-Person PT & Coaching
Everything you need to achieve the body, confidence, and lifestyle you desire. Enjoy unlimited personal training, 24/7 gym membership to our premium boutique Personal Training studio on Main Street, Lilydale, and personalised nutrition, habits, mindset and lifestyle coaching.
Benefit from round-the-clock accountability, ongoing support, and progress tracking. Access our private community, exclusive recipes, app, member hub, tools, resources, and systems—all designed to support your transformation every step of the way. Achieve maximum results with minimal time and effort, no matter your goals or starting point.
WHO WE ARE
We’re not a gym.
We’re not a fad.
We’re a complete, all-in-one, custom-tailored holistic body and lifestyle transformation experience.
Fitness. Nutrition. Mindset. Habits. Lifestyle.
Founded in 2016 by Mel and Ronnie Oliech, Imani was born from a simple but powerful realisation: the health and fitness industry was failing people by chasing surface results and ignoring the real issues.
At Imani, we believe we don’t have a body, weight, confidence or health problem.
We have a habits, mindset, identity, and fear problem—reflected in your body, happiness, and health.
Dieting harder or training more won’t fix it.
We can’t out-train or out-diet our mindset.
Real, lasting change demands a different path:
- Shift your mindset
- Heal your relationship with yourself
- Follow a structured, sustainable system
Most diets and fitness programs fail for three reasons:
- They ignore the real emotional and psychological roots
- They offer quick fixes, not real solutions
- They lack a clear, proven system
That’s why we do things differently.
We don’t follow trends.
We don’t sell hype.
We deliver real change.
Our mission is to disrupt diet culture, redefine the health and fitness paradigm, and empower you to reclaim your health, vitality, freedom, and quality of life—restoring what diet culture has stolen from humanity, without compromising your well-being.
Our vision is a world free from diet culture, where individuals thrive, prioritise their well-being, and live inspired lives.
We help you prioritise yourself to reclaim your freedom, happiness, health, vitality, confidence, energy, and quality of life—so you can take back control and live fully without running on empty.
When life gets messy, you won’t need more willpower.
You’ll have a system that fits health into your real life—work, kids, stress and all.
At Imani, we don’t just help you eat better and train smarter.
We help you transform who you are and how you live.
Because real transformation isn’t about perfection.
It’s about making yourself a priority—no matter what life throws at you.
Imani Transformations offers personalised coaching worldwide and exclusive personal training at our private, members-only, state-of-the-art boutique studio on Main Street, Lilydale, in Melbourne’s east.
Appointment-only. No crowds. No intimidation.
We deliver world-class personal training in a fun, safe, and supportive space.
No cookie-cutter programs. No guesswork. Just results.
We help you:
- Put yourself first—without guilt
- Rebuild the strength, health, and confidence you’ve lost
- Wake up proud, energised, and alive again
- Build muscle, burn fat, and keep it off
- Train smarter, not harder with short, effective strength sessions
- Improve posture, energy, sleep, focus, and overall quality of life
- Support healthy ageing, hormonal balance, and menopause transition
- Enhance strength, vitality, and longevity through sustainable habits
- Lower stress and boost mental clarity
- Shift your mindset, break old habits, and achieve long-term results with minimal time and effort
This is bigger than fitness or nutrition.
It’s about transforming how you live, think and feel.
Our 12-month program adapts to you.
It evolves with your life.
It keeps you on track—especially when things get hard.
You don’t need willpower or motivation.
You need a proven plan, proven systems, expert guidance, and real accountability.
Because we don’t rise to the levels of our goals—we fall to the levels of our systems.
Thousands have trusted us for over a decade.
Most stay 3–4 years. That says it all.
If you’ve tried everything and nothing worked—
If you’re tired of starting over—
We’re here to help you finish what you started.
Transform your life. Not just your body. For good.
IMANI TRANSFORMATIONS - WHAT WE DO
We help you transform your life, not just your body and build the habits you need to sustain the results for good, all without compromising your well-being or giving up what you love.
We offer world-class personal coaching services globally online and in-studio personal training services from the comfort of our brand new exclusive members-only private boutique fitness studio in the Outer Melbourne East.
Our approach is holistic, focusing not only on physical fitness and nutrition but also on habits, mindset change, and mental and emotional well-being.
We strongly believe true transformation goes beyond the superficial (diet and exercise) and requires a deep understanding of our habits and mindset.
Transformation or weight loss is not rocket science and should not be as complicated or as confusing as portrayed by the diet culture and weight loss industry. Instead of bombarding and overwhelming you with complex information, we empower you with the necessary skills, tools, strategies, and systems to effectively incorporate the fundamental aspects of fitness, nutrition, and weight loss into your daily routines consistently.
Transformation is achieved not by more complex and advanced information or strategies, but by consistently implementing the basics over time.
Transformation is not just about before and after photos; it goes beyond fitness and nutrition. It involves being empowered with the knowledge, systems, tools and skills necessary to overcome the obstacles (habits, mindset, beliefs, identities, and fears) that prevent us from attaining the body, confidence, and lifestyle we desire. Essentially, genuine transformation and lasting results occur naturally when we confront and eliminate the barriers that hinder us from achieving the body and life we desire.
We not only teach you what to do, but also remove the guesswork and confusion by showing you exactly how to do it consistently. We distil and break down the knowledge into simple, easy, actionable, progressive daily practices that ensure consistency. We provide you with an exclusive implementation and accountability system that bridges the gap between knowledge and action, guaranteeing consistency and long-term results.
Your goal is unique, and so should your program be. Our program is customised to meet you where you are, regardless of your goals, needs, starting point, or abilities. It is designed to deliver maximum results in minimum time with minimum effort over 12 months, although sometimes more, sometimes less.
Want more than just a good body? You’ve tried an all-or-nothing diet and exercise approach. Now try something different.
Transform your life, not just your body from anywhere in the World.
IMANI TRANSFORMATIONS
WHO WE ARE
Imani Transformations was founded by the dynamic duo Mel and Ronnie Oliech in 2016 with a strong mission to disrupt the diet culture, redefine the health and fitness paradigm and empower people to reclaim their freedom, vitality and quality of life without sacrificing their well-being.
Our vision is to free the world from diet culture and create a happier, more vibrant future.
When you join the Imani Tribe, you are not just investing in yourself or joining another health and fitness program but acquiring lifelong knowledge, skills, and tools that empower you to reclaim your health, confidence, happiness, freedom, vitality, quality of life and power from the diet culture while creating a ripple effect that helps people like you do the same.
You become part of a movement that is on a mission to revolutionise the health and fitness paradigm.
We are a fiercely independent family-owned and operated business, not a franchise. This allows us to make decisions based solely on what is best for our customers. As such, we are not afraid to be different, to rock the boat, and to disrupt the diet culture on our own terms in order to meet our mission and vision, all while delivering optimal results for our clients.
Imani Tribe is a strong, supportive and close-knit community that creates a welcoming environment and treats everyone with respect, fostering a sense of belonging and a culture where we all thrive.
We believe inclusivity starts with us and celebrate and embrace diversity, making this a place where you belong, regardless of your body type, fitness level, ability, gender, race, religion, culture, sexual orientation, identity or background.
WHY CHOOSE IMANI
Now, if you’re like most of our clients, you’ve tried different things in the past to get in shape: restrictive fad diets, endless cardio sessions, weight loss apps, and weird fitness gadgets promising incredible results in just 30 days – you know the drill.
And you’ve probably reached the same conclusion most people do with these programs: Nothing really seems to work in the long run.
Sure, you may lose a little weight, tone up, and get a little more energy… but then, for whatever reason, all those benefits seem to disappear as the months go on and life gets in the way.
And then… you’re right back at square one.
That’s when most people simply give up.
If you’ve grown a little sceptical, we understand. It’s exhausting and overwhelming to put up with all the hype and questionable information out there.
That’s where we come in. We are the ones people come to when all the diets and all-or-nothing workouts fail.
Instead of the all-or-nothing dieting approach, we use a sustainable, practice-based approach to build healthy habits into your life, one day at a time.
The result? You will lose the weight (and centimetres) you have not been able to shed for years. You will develop a better relationship with food. And you will say goodbye to dieting, food obsessions and body anxieties for good.
Over the last two decades, we’ve witnessed countless fad diets and fitness trends come and go. None of them worked, yet they all left people feeling worse off. In our quest to find answers to why all the conventional health and fitness solutions didn’t work, at least for the long term, we discovered that they all focused on addressing the WHAT (fitness and nutrition) instead of the WHY (the real deep obstacles that hold us back beyond the superficial).
Diet plans and most weight loss programs don’t work because of their backward and superficial approach of addressing
the WHAT (food and exercise) rather than the WHY (the underlying obstacles that hinder healthy eating and regular exercise beyond the superficial) – habits, mindset, beliefs, identities, and fears.
Out of our desire to bridge this gap and provide real long-term solutions, The Imani Transformations® and The Diet Antidote Transformation System® were born with a strong mission to disrupt the diet culture, redefine the health and fitness paradigm, and empower people to reclaim their freedom, vitality, and quality of life without sacrificing their well-being. Our vision is to free the world from the diet culture and create a happier, more vibrant future.
We don’t have weight or health problems. We have personal problems (habits, mindset, beliefs, identities and fears) that reflect on our weight, health, relationships, quality of life, happiness and throughout our lives.
Unfortunately, these issues cannot be resolved through dieting and exercise. Until we address the underlying emotional baggage, weight loss and true transformation will always be a challenge. This approach is why most diet plans, weight loss programs, and health and fitness regimes are bound to fail, regardless of effort. We cannot achieve long-term transformation and permanent weight loss with the same habits and mindset that led us to this unhappy place. Nothing changes if nothing changes.
This is why we offer something very different. Proven strategies to help you achieve and maintain the body you desire.
Our approach is holistic, focusing not only on physical fitness and nutrition but also on habits and mindset change, as well as mental and emotional well-being.
We strongly believe true transformation goes beyond the superficial (diet and exercise) and requires a deep understanding of oneself.
Let’s face it — Focusing on food and exercise without addressing the habits and mindset that got us where we are is just like refilling a flat punctured tyre with air over and over without sealing the puncture and addressing the cause — a waste of time.
We guide our clients toward a balanced and fulfilling life through personalised habits, mindset, lifestyle, fitness, nutrition and holistic weight loss coaching, support, and accountability. With our program, you will not only achieve your desired physical goals but also reclaim your health, confidence, freedom, vitality and quality of life simultaneously.
We are not an alternative to diet plans and all-or-nothing workouts. We are the solution!
Unlike quick-fix diet plans, all-or-nothing workouts, and other programs, our world-class program is more like couture, not “off the rack.”
Your goal is unique, and so should your program be. Our program is customised to meet you where you are, regardless of your goals, needs, starting point, or abilities.
It is designed to deliver maximum results in minimum time with minimum effort over 12 months, although sometimes more, sometimes less.
We don’t prescribe a ‘one-size-fits-all’ cookie-cutter program, short-term diets, meal plans, or ‘food rules’ (We all know those don’t last).
Instead, we help you get in the best shape of your life and build the habits you need to stay that way for good.
Most diets fail because they attempt drastic overnight changes. Imani Transformations® coaching is different.
We don’t make you follow complicated, restrictive diets. We will help you make smart changes to your diet that are easy to follow and bring real progress.
And the best part? You’ll be able to get results with less effort than you ever thought possible.
With your dedicated expert coach, you’ll receive weekly accountability, guidance, and support to keep you engaged and motivated throughout your journey. Say goodbye to the dieting cycle and hello to lasting change.
Say goodbye to short-term results, inconsistency, guesswork, planning your own workouts, frustration, wasting time and money, counting calories, food rules, restrictions, feeling guilty, unnecessary cardio, cookie cutter programs, unstructured exercise, complicated all-or-nothing training regimes, 6/12-week challenges that only lead to injuries and inconsistency, and just being another number.
Say hello to simple, science-proven fitness, nutrition, habits, mindset, and holistic weight loss strategies that fit seamlessly into your life, with supportive world-class coaches who genuinely care, guiding you every step of the way.
We spent years developing DATS Personal Coaching Program® to give you access to the most comprehensive and only transformation program you’ll ever need.
Using over 15 years of experience as personal coaches and trainers, working with thousands of different clients long-term (minimum of 12 months).
With time and experience, we’ve refined and created a bulletproof system that guarantees sustainable long-term results.
DATS Personal Coaching Program® is culmination of 15 plus years of transformation experience condensed into a simple, easy-to-understand and follow 12 month transformation system for anyone who wants more than a good body.
Online or face-to-face, or whatever your specific goals may be, our personalised transformation program is designed to deliver maximum results in minimum time with minimum effort over 12 months. Although sometimes more, sometimes less.
Take one small step today toward better health and the body you’ve always wanted… no matter what’s going on around you.
Maybe it’s been a while since you’ve felt the peace of mind that comes with good health, the confidence to do what you truly want, or energy throughout your entire day.
If you’re ready to have the body you deserve and experience everything a healthy lifestyle has to offer, we’re ready to help you.
No restrictive dieting. No all-or-nothing workouts. Just a science-proven program that fits seamlessly into your lifestyle—and a world-class coach there to support you, every step of the way.
This is your limited opportunity to work with us— to get in the best shape of your life, become your healthiest, strongest, fittest self, and learn how to stay that way for good.
We hope to have the opportunity to help you transform your life, not just your body forever. But the next step is on you.
All you need to do is take the first step.
How it works
Collect data
We ask thought provoking questions to identify the obstacles (habits, mindset, beliefs, identities, fears, stress, sleep, alcohol etc) that hold you back from losing the weight for good and having the body, confidence and lifestyle you desire.
Strategise
Instead of guessing or giving you a ‘one-size-fits-all’ cookie cutter program (fitting your already busy life into a program), we analyse the collected data and work together to develop a personalised strategy/ program that fits your body and lifestyle, therefore you can easily commit to consistently and guarantees long-term results.
Implement the strategy
We do this with our exclusive Diet Antidote Transformation System™. A complete all-in-one habit, mindset and holistic weight loss system that gives you everything you need (knowledge, systems, tools, skills, structure, accountability and support) to finally lose the weight for good, and get the Body, Confidence and Lifestyle you desire — even on your worst days.
Rinse and repeat
The more we collect, track and analyse data, the more refined detailed information we get and therefore the more precise our strategy becomes, which equals faster and maximum results with minimum effort because it’s easy to speed up weight loss when we are not guessing.
WHO WE WORK WITH:
- People who want more than a good body.
- People who have had long-term struggles with their weight.
- People who are ready to fully commit to changing their life.
- People who understand that long-term weight loss is less about nutrition and exercise and more about habit and mindset change.
- People who are ready to invest in themselves financially, emotionally and physically.
- People who are sick and tired of being on the diet roller coaster
We also work with fitness professionals who want to become more than just a PT and build a wildly successful business that provides consistent income and the freedom and lifestyle they desire.
WHO WE WORK WITH:
- People who want more than a good body.
- People who have had long-term struggles with their weight.
- People who are ready to fully commit to changing their life.
- People who understand that long-term weight loss is less about nutrition and exercise and more about habit and mindset change.
- People who are ready to invest in themselves financially, emotionally and physically.
- People who are sick and tired of being on the diet roller coaster
We also work with fitness professionals who want to become more than just a PT and build a wildly successful business that provides consistent income and the freedom and lifestyle they desire.
