Why Imani? Our Story

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Over the past decade, we’ve witnessed countless quick-fix fad programs and fitness trends come and go. None of them delivered long-term results, despite promises of quick transformations in just 6 to 12 weeks; instead, they often left people feeling more frustrated and worse off than when they started.

In our pursuit of real, sustainable solutions, we uncovered a significant gap between mainstream health and fitness approaches and what is truly needed for lasting success.

Driven by our desire to bridge this gap and revolutionise the health and fitness landscape, Imani Transformations® was founded in 2016 by the dynamic duo of Mel and Ronnie Oliech, and the Diet Antidote Transformation System® was created with a strong mission and vision.

Our mission is to disrupt diet culture, redefine the health and fitness paradigm, and empower individuals to reclaim their health, vitality, freedom, and quality of life—restoring what diet culture has stolen from humanity, all without compromising well-being.

Our vision is a diet-culture-free world where individuals flourish, prioritise their well-being, and live inspired lives.

So, why Imani?

You may have seen the glowing reviews and testimonials on our website, but if you’re new to us, you might be wondering: what makes us different? Why do we confidently guarantee long-term results, even if nothing has worked for you before?

Forget the hype. Don’t just take our word for it just yet—do your due diligence and keep reading.

For over a decade, we’ve helped thousands of clients achieve the body, confidence, and lifestyle they desire long-term, with a minimum commitment of 12 months. Many choose to stay with us for an impressive average of 3–4 years, a testament to the transformative impact of our program. Now, it’s your turn.

People who desire more than just a good body often turn to us when quick fixes, guesswork and generic, cookie-cutter solutions fall short. We guarantee maximum results with minimal time and effort, regardless of your goals, needs, or starting point, because our extensive long-term experience has provided invaluable data and insights into what truly works—beyond just fitness and nutrition, not only in the first 6-12 weeks or even the first year, but for lasting, long-term success. We understand that what drives initial results differs from what sustains them over time.

Unlike other programs, our world-class program is more like couture, not “off the rack”

Your goals are unique, and so should your program be. The Diet Antidote Transformation System® (DATS) is a comprehensive, all-in-one body and lifestyle transformation program tailored to meet you where you are—regardless of your goals, needs, starting point, or abilities. It is designed to deliver maximum results in minimal time and with minimal effort over a 12-month journey (sometimes more or less, depending on individual progress).

This personalised coaching and training system creates a dynamic roadmap that evolves with your unique needs throughout the journey, adapting to life’s challenges while keeping you on track, even on tough days.

The DATS System® enhances self-awareness, bridges the gap between diet and exercise, and helps turn knowledge into action. It improves consistency, eliminates guesswork and confusion, and addresses all limiting factors. The program equips you with everything you need—knowledge, skills, proven tools, strategies, resources, a structured framework, and an implementation system—along with guidance, accountability, support, and a conducive environment to achieve and maintain the body, confidence, and lifestyle transformation you desire, all without compromising your well-being.

In essence, the DATS Program® offers a comprehensive solution in one package.

Our program is designed to enhance how you LOOK (body shape, fat loss, muscle building, and composition), FEEL (mood, energy, and vitality), FUNCTION (strength, mobility, pain-free movement, and metabolism), and LONGEVITY (quality of life, health, and well-being). It’s fully tailored to your fitness level, goals, and unique needs.

We focus on transforming your mindset, building lasting habits, and delivering sustainable results—ensuring lasting transformation free from stress, pressure, self-sabotage, and rushed timelines.

More Than Just Fitness & Nutrition: A Holistic Approach to Well-Being

At Imani, we believe that we don’t have body shape, image, weight, and overall health and well-being problems; rather, we have personal barriers—habits, mindsets, beliefs, identities, and fears—that prevent us from achieving the body, confidence, and lifestyle we truly desire.

Unfortunately, these deep emotional and psychological challenges cannot be resolved superficially through dieting or exercise alone. Achieving lasting success requires addressing these underlying factors, adopting a sustainable mindset, and following a clear, structured system.

The truth is, most diet plans and conventional fitness programs fail for three key reasons (and no, it’s not just about a calorie deficit!): they ignore underlying issues, offer only temporary fixes, and lack a systematic approach. Achieving long-term success means addressing emotional and psychological factors, adopting a sustainable mindset, and following a clear, structured system.

That’s why we offer something different—a holistic, innovative, and timeless approach that supports you not only on your best days but also through your most challenging ones.

We firmly believe that a good program should be designed for your absolute worst days, not just when everything is going smoothly.

You know the days—when your energy is low, nothing goes right, your partner (or kids) are upset when you get home, and you have a million other things to do besides spending hours working out or preparing organic meals.

Instead of telling you to rely on willpower and push through, like many generic programs do, we work closely with you to ensure you’re not just eating well and exercising, but also prioritising yourself—no matter what life throws your way.

We approach health and fitness in a way that fits your body and lifestyle, rather than forcing you to squeeze your already busy life into a rigid program.

We understand—life can get hectic.

Work, relationships, children, aging parents, running a household, and all the curveballs life throws at us. It never stops being complicated or busy.

That’s why we tailor the program to fit seamlessly into your life, not the other way around.

We show you how to make health and fitness an integral part of your life, no matter what else is going on.

The Bigger the Goal, The More Time We Need

When it comes to big goals, the key to success is time. The more time we have, the more manageable, enjoyable, and sustainable the journey becomes. By allowing ourselves more time, we reduce the risks of burnout, overwhelm, or self-sabotage, and build the consistency needed to succeed.

Consistency allows us to break large goals into achievable steps. This leads to faster, more lasting results. A steady approach over 12 months is far more effective than being trapped in a yo-yo cycle of trying different programs every 6-12 weeks for years. These short timelines, paired with an all-or-nothing mentality, often lead to stress, frustration, self-sabotage and failure.

In a world that often glorifies quick fixes, it’s essential to recognise the power of commitment. A 12-month plan consistently outperforms short-term programs, even within the same timeframe, by promoting a mindset of resilience, fostering sustainable habits, ensuring accountability, and providing the space for comprehensive learning and adaptation

This is why we offer a holistic, innovative approach that remains effective on your toughest days and stands the test of time, even after the program ends.

Results, Not Promises

While training is an important part of any fitness journey, it’s only one piece of the puzzle. To optimise our efforts, achieve maximum results, and sustain long-term success, recovery must be a priority.

This means focusing on quality sleep, effective stress management, and smart nutrition—key pillars that support and elevate our training journey.

Optimising recovery means addressing the habits, mindsets, and lifestyle choices that may be holding us back and hindering our progress. This requires a well-structured system because we don’t rise to the level of our goals; we fall to the level of our systems. 

Achieving a goal offers only temporary change—true transformation comes from changing the systems that produce results. Fix the inputs, and the outputs will follow.

A Systematic Approach for Lasting Change

Consistency and efficiency rely on a structured, systematic approach. Without it, guesswork and biases can derail progress, leading to inconsistency and unsustainable results. Long-term success comes from following a system that guides informed choices, minimises errors, and supports lasting health and fitness.

Even the best strategy won’t work without proper implementation. You might already know what it takes to get in shape, but the missing link is a system that helps you bridge the gap between knowing and doing. A system that keeps you focused on the basics and avoids distractions.

Let us take care of the details. Our all-inclusive program is your one-stop shop for everything you need to transform not just your body, but your entire life.

At Imani, we’re committed to delivering results, not just promises.

Get the accountability, guidance, and support you need to achieve lasting results with minimal effort, no matter your goals, needs, or starting point.

Transform your life—not just your body—from anywhere in the world or our private, exclusive, 24/7 members-only boutique PT studio.

Discover our difference today!

Transform Your Life, Not Just Your Body—For Good, From Anywhere in the World

Experience personalised nutrition, habits, mindset, and lifestyle changes, along with holistic well-being coaching. Plus, get a customised fitness plan—whether in-person, at home, or in the gym—designed to fit your goals, needs, and abilities, no matter where you are in the world.

Enjoy 24/7 support within a fun, safe, and supportive global community. Ideal for those seeking to achieve the body, confidence, and lifestyle they desire, with expert guidance that ensures maximum results in minimal time.

Say goodbye to constant restarts, quick fixes, guesswork, all-or-nothing approaches, and one-size-fits-all programs.

Get the accountability, guidance, and support you need to achieve lasting results with minimal effort, no matter your goals, needs, or starting point.

Limited Spots – First-Come, First-Served!

To uphold our premium standards and ensure every member receives the personalised care they deserve, our membership is capped. Intake opens only twice a year, subject to availability, due to high demand and limited spots.

Don’t Miss Out!

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Want to finally lose weight forever and feel confident?

Get on the DATS™️ program priority waiting list today to guarantee your spot.

On Tuesday, January 5th, 2021, we’re accepting a small number of new coaching clients to our Diet Antidote Transformation System (DATS™️ Program), The Not-Diet Diet for People Who Are Sick of diets and want more than a good body.

To give our clients the personal care and attention they deserve, we only open to new clients twice per year and enrolment is on a first-come, first-served basis. Don’t MISS YOUR CHANCE to change your life!

Join the free no-obligation priority waiting list now to guarantee your spot in our next intake. You’ll even get a chance to enroll early if a spot becomes available.

*Required. By providing your email, you agree to our Terms & Conditions, Privacy Policy, and to receive email alerts from Imani Tribe Transformations. You can unsubscribe at any time.

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Transform Your Life—Not Just Your Body—for Good!

You’ve Tried Quick Fixes & All-or-Nothing Approach—Now, Try Something Different and Sustainable

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Achieve the Body, Confidence & Lifestyle You’ve Always Wanted—For Good!

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Transform Your Life, Not Just Your Body, From Anywhere In The World!

Online or face-to-face, we guarantee maximum results in minimum time, with minimum effort, regardless of your goals, needs, starting point, or abilities, as long as you stick with us for 12 months.

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AN EASY & PROVEN SYSTEM TO FINALLY LOSE THE WEIGHT FOR GOOD & RECLAIM YOUR FREEDOM, VITALITY, QUALITY OF LIFE & POWER FROM THE DIET CULTURE

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Lose the weight for good and get the body, confidence, and lifestyle you want.

You’ve tried losing weight by yourself and dieting a million times before. None of them worked, in fact they all left you worse off than when you started. Now it’s time for something that works.

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Why do I self-sabotage my weight loss?

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We know these pop-ups are annoying but we wanted to offer little old you (yep, just you...) 20% off on our Brand New Recipe Book.

Just sign up to our mailing list below and we'll send you a code for 20% off.

The mailing list is actually fun and 100% not spammy (like this pop-up window) we promise.

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STOP!
Don't Press The 'X'

We know these pop-ups are annoying but we wanted to offer little old you (yep, just you...) 20% off on our Brand New Recipe Book.

Just sign up to our mailing list below and we'll send you a code for 20% off.

The mailing list is actually fun and 100% not spammy (like this pop-up window) we promise.

  • This field is for validation purposes and should be left unchanged.
Lose the weight for good, get the Body, Confidence & Lifestyle you desire with our DATS™ program - The Not-Diet-Diet for people who want more than a good body.

No restrictive diets, no food rules, no crazy all-or-nothing workout regimes, no counting or measuring food.

Just simple habit and mindset change strategy that work.

START YOUR JOURNEY TODAY!

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Limited spots on first-come, first-served basis.

FREE Weight Loss eCourse

Discover how to finally lose weight forever and feel confident without dieting, even if nothing else has worked before.

Learn how to transform your life, not just your body. Start today by downloading this FREE eCourse

*Required. By providing your email, you agree to our Terms & ConditionsPrivacy Policy, and to receive email alerts from Imani Tribe Transformations. You can unsubscribe at any time.