Over the past decade, we’ve witnessed countless quick-fix fad programs and fitness trends come and go. None of them delivered long-term results, despite promises of quick transformations in just 6 to 12 weeks; instead, they often left people feeling more frustrated and worse off than when they started.
In our pursuit of real, sustainable solutions, we uncovered a significant gap between mainstream health and fitness approaches and what is truly needed for lasting success.
Driven by our desire to bridge this gap and revolutionise the health and fitness landscape, Imani Transformations® was founded in 2016 by the dynamic duo of Mel and Ronnie Oliech, and the Diet Antidote Transformation System® was created with a strong mission and vision.
Our mission is to disrupt diet culture, redefine the health and fitness paradigm, and empower individuals to reclaim their health, vitality, freedom, and quality of life—restoring what diet culture has stolen from humanity, all without compromising well-being.
Our vision is a diet-culture-free world where individuals flourish, prioritise their well-being, and live inspired lives.
The Diet Antidote Transformation System® (DATS) is a comprehensive, all-in-one body and lifestyle transformation program designed to meet you where you are and deliver maximum results with minimal time and effort, regardless of your goals, starting point, or abilities. This system adapts to your unique needs over a 12-month period (sometimes more or less, depending on individual progress).
DATS enhances self-awareness, bridges the gap between diet and exercise, and helps turn knowledge into action. It improves consistency, eliminates guesswork and confusion, and addresses all limiting factors. The program equips you with everything you need—knowledge, skills, proven tools, strategies, resources, a structured framework, and an implementation system—along with guidance, accountability, support, and a conducive environment to achieve and maintain the body, confidence, and lifestyle transformation you desire, all without compromising your well-being or lifestyle.
In essence, the DATS program® offers a complete solution in one package.
Our Philosophy
At Imani, we believe that struggles with body shape, image, and overall health and well-being stem from personal barriers—habits, mindsets, beliefs, identities, and fears—that prevent us from achieving the body, confidence, and lifestyle we truly desire.
Unfortunately, these deep emotional and psychological challenges cannot be resolved superficially through dieting or exercise alone. Achieving lasting success requires addressing these underlying factors, adopting a sustainable mindset, and following a clear, structured system.
The truth is, most diet plans and conventional fitness programs fail for three key reasons (and no, it’s not just about a calorie deficit!): they ignore underlying issues, offer only temporary fixes, and lack a systematic approach. Achieving long-term success means addressing emotional and psychological factors, adopting a sustainable mindset, and following a clear, structured system.
That’s why we offer something different—a holistic, innovative, and timeless approach that supports you not only on your best days but also through your most challenging ones.
We firmly believe that a good program should be designed for your absolute worst days, not just when everything is going smoothly.
You know the days—when your energy is low, nothing goes right, your partner (or kids) are upset when you get home, and you have a million other things to do besides spending hours working out or preparing organic meals.
Instead of telling you to rely on willpower and push through, like many generic programs do, we work closely with you to ensure you’re not just eating well and exercising, but also prioritising yourself—no matter what life throws your way.
We approach health and fitness in a way that fits your body and lifestyle, rather than forcing you to squeeze your already busy life into a rigid program.
We understand—life can get hectic.
Work, relationships, children, aging parents, running a household, and all the curveballs life throws at us. It never stops being complicated or busy.
That’s why we tailor the program to fit seamlessly into your life, not the other way around.
We show you how to make health and fitness an integral part of your life, no matter what else is going on.
The Bigger the Goal, The More Time We Need
When it comes to big goals, the key to success is time. The more time we have, the more manageable, enjoyable, and sustainable the journey becomes. By allowing ourselves more time, we reduce the risks of burnout, overwhelm, or self-sabotage, and build the consistency needed to succeed.
Consistency allows us to break large goals into achievable steps. This leads to faster, more lasting results. A steady approach over 12 months is far more effective than being trapped in a yo-yo cycle of trying different programs every 6-12 weeks for years. These short timelines, paired with an all-or-nothing mentality, often lead to stress, frustration, self-sabotage and failure.
In a world that often glorifies quick fixes, it’s essential to recognise the power of commitment. A 12-month plan consistently outperforms short-term programs, even within the same timeframe, by promoting a mindset of resilience, fostering sustainable habits, ensuring accountability, and providing the space for comprehensive learning and adaptation
This is why we offer a holistic, innovative approach that remains effective on your toughest days and stands the test of time, even after the program ends.
Results, Not Promises
While training is an important part of any fitness journey, it’s only one piece of the puzzle. To optimise our efforts, achieve maximum results, and sustain long-term success, recovery must be a priority.
This means focusing on quality sleep, effective stress management, and smart nutrition—key pillars that support and elevate our training journey.
Optimising recovery means addressing the habits, mindsets, and lifestyle choices that may be holding us back and hindering our progress. This requires a well-structured system because we don’t rise to the level of our goals; we fall to the level of our systems.
Achieving a goal offers only temporary change—true transformation comes from changing the systems that produce results. Fix the inputs, and the outputs will follow.
A Systematic Approach for Lasting Change
Consistency and efficiency rely on a structured, systematic approach. Without it, guesswork and biases can derail progress, leading to inconsistency and unsustainable results. Long-term success comes from following a system that guides informed choices, minimises errors, and supports lasting health and fitness.
Even the best strategy won’t work without proper implementation. You might already know what it takes to get in shape, but the missing link is a system that helps you bridge the gap between knowing and doing. A system that keeps you focused on the basics and avoids distractions.
Let us take care of the details. Our all-inclusive program is your one-stop shop for everything you need to transform not just your body, but your entire life.
At Imani, we’re committed to delivering results, not just promises.
