The 97/3 weight loss strategy

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When you want to lose weight, what’s one of the first things you turn to? 

Exercise right? If you haven’t already been exercising, you start. If you have already incorporated regular activity into your week, then you ramp it up — either increasing the intensity, frequency or even both!

Maybe you’ll start running or aiming for 10,000 steps a day. Maybe you’ll take up an extra cardio class, or join a gym. Or perhaps you’ll even incorporate weight training as part of your program.

This approach is very common and is one the fitness industry promotes as a solution to weight problems. This explains why there are so many boot-camps and 6- and 12-week challenges, particularly in the lead up to summer, or after holidays. However, the only thing that’s likely to happen when you focus on using exercise as a weight-loss strategy is that you’ll become injured or burn out. 

Exercise plays a small role in weight loss

While regular exercise and movement is an important part of being healthy for life and does help with weight loss, it only has a relatively small impact on your weight.

In fact, exercise is only 3% of the weight-loss equation.

That’s right. To lose weight, you only need to spend 3% of your week exercising, which equates to about 5 hours a week.

If you do the math, this leaves you with 163 hours — which is the remaining 97%.

What is the 97/3 weight loss strategy?

What most people do, however, is focus on the 3% and forget the 97%, which is why they continue to struggle to lose weight.

You need to give your attention to 97% of the equation, instead of relying on 3%.

That’s the 97/3 weight loss strategy.

So what’s the 97% you need to focus on?

Glad you asked.

Habits and mindset

Your habits and mindset are the most influential things on your weight. That’s because these subconscious thoughts, beliefs or patterns of behaviour end up running your life and dictating what you do. No amount of good intentions, willpower or determination can override your habits, which is why it’s so important to ensure the habits that you have will support long-term weight loss.

Most people have several keystone habits that prevent them from losing weight. Keystone habits control your life because they produce a trickle-down effect. The key habit you have will lead you to engage in lots of other habits. If your keystone habit is one that sabotages your efforts, then all the daily actions you take will also sabotage your success.

Some of the most common include:

Having a diet mindset 

Low self-worth 

  • not believing you are worth investing in
  • not setting goals because you don’t think you can achieve them
  • putting up with toxic people and people treating your badly
  • engaging in emotional eating to fill the void inside
  • believing you’ll only be worthy when you lose weight.

Lack of confidence

Perfectionism

  • trying to get everything ‘right’ and beating yourself up for making mistakes
  • believing that there is a ‘perfect’ weight loss journey
  • being afraid to try new things in case you fail
  • procrastinating.

Being a people pleaser

The good news is that changing just one habit that supports weight loss can dramatically change your body shape. For example, if you get rid of the diet mindset, then you automatically get rid of the habits that are associated with that, which means you are many steps closer to achieving your goals.

Metabolic blockers

Other things that impede your success are what are known as metabolic blockers. 

These are things that negatively impact your metabolism which make it physiologically harder to lose weight. There are 3 main metabolic blockers — chronic stress, poor sleep, and excessive alcohol consumption.

Chronic stress

Stress causes your body to respond in a number of ways that make losing weight difficult. The first is through the release of the hormone, cortisol, which increases your appetite, your cravings for junk food and makes it easier for your body to accumulate fat on your stomach. Stress also causes you to burn less calories, and contributes to poor sleep. You can read more about the effects of stress in our blog How stress and weight gain are linked.

Poor sleep

Poor sleep (whether it’s quality or quantity) is associated with weight gain. It contributes to increased appetite, makes you more likely to give in into tempting foods, and leads to an increased intake of foods high in calories, fats and carbs. Poor sleep also slows your metabolism and increases your stress levels. You can read more about the importance of sleep in our two blogs Sleep and weight loss: the unexpected connection and Top tips to improve your sleep.

Excessive alcohol consumption

Excessive alcohol consumption severely restricts your ability to lose weight, because it drastically increases your calorie intake and leads to poorer food choices, increased hunger, poor digestion, increased fat accumulation, and interferes with your sleep! You can read more in our blog Alcohol and weight gain: 9 ways drinking affects your body shape.

The truth is, if you want to lose weight, you need to reduce the metabolic blockers in your life as much as possible. Poor sleep, stress and drinking are all tied up in your habits — it’s your habits that influence how stressed you are, whether you prioritise sleep, and how much you drink. So working on your habits, will automatically make a difference to the influence of metabolic blockers in your life.

What about food and nutrition?

It’s true that food and nutrition play an important role in your overall health and what you weigh. After all, we all know that eating junk food (i.e. food high in calories, fat, salt and sugar) will lead to weight gain, while focusing on eating a wide range of foods rich in colour, taste, and texture leads to better health and a healthier weight.

However, what you eat, why you eat and how you eat are all tied up with your habits. 

For example, if you have a strong diet mindset, you will follow diets which means cutting calories, following meal plans, doing detoxes or cleanses and cutting food groups — all things that will cause you to fall off the wagon and binge eat. This then leads you to continue to restrict your food, and you keep repeating the same vicious cycle over and over, which means you’ll never end up losing weight. But if you work on your diet mindset and learn to eat food that will nourish and satisfy you, and still make room for your favourite foods without the guilt, you will get rid of the starve-binge cycle. This in turn will reduce your stress levels, improve the way you feel and function, and will create a body that burns fat. 

Similarly, if you use food to manage stress or soothe your emotions, there’s every chance that you are overeating. Instead of trying to control the binges (which is what most people do), the solution is found in changing your habits — either reducing your stress and/or learning to manage your emotions. When stress is reduced, or you can handle your emotions without turning to food, you will no longer engage in overeating.

So the secret to better eating then is to address the habits that are causing you to eat poorly, rather than focusing on changing what you eat.

Succeed with the 97/3 weight loss strategy

The bottom line is that unless you change your habits and work on the 97%, no amount of exercise or starving yourself is going to lead to weight loss. 

Of course, people do lose weight when they go hard and fast, cutting back the calories they eat and burning more through exercise, but this approach is not sustainable and only ever ends in more pain. It compromises your metabolism, increases your stress levels, makes you miserable and causes you to gain more weight in the long term. It’s not a weight-loss strategy that works.

However, if you commit to working on the 97%, we guarantee that you will have a plan that is sustainable, realistic and will lead to long-term results. We know that this approach probably turns everything you think you know about weight loss on its head. But we have helped countless people address habits that have been sabotaging their results for 10, 20 or even 30 years, and we can help you too. 

Through our DATSTM Program, we provide you with the structure and accountability so you can develop the skills, knowledge and tools to change your habits, one at a time, and finally lose the weight you’ve always wanted to.

If the diets you’ve been doing haven’t got you the result you’re after, isn’t it time for another approach?

FINALLY, A HOLISTIC PROGRAM THAT FITS YOUR BODY AND LIFE

Are you tired of the never-ending cycle of crash diets and quick fixes that promise incredible results in just 6-12 weeks but ultimately leave you feeling disappointed and frustrated?

Fad diets, guesswork, 6-12 weeks, all-or-nothing, one-size-fits-all, cookie-cutter programs have failed you a million times.

It’s time to break free from the cycle of short-term fixes that promise amazing results but ultimately leave you feeling disappointed, frustrated, and worse off, costing you more money and more than just money in the long run.

It’s time to explore a different approach and embrace the transformative power of a 12-month journey.

THE LAST AND ONLY PROGRAM YOU’LL EVER NEED

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Online or face-to-face, we guarantee maximum results in minimum time, with minimum effort, regardless of your goals, needs, starting point, or abilities, as long as you stick with us for 12 months.

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Our comprehensive transformation system provides proven tools, strategies, resources, and a structured framework to meet you where you are, improve self-awareness beyond the superficial, bridge the gap between knowing and doing, improve consistency, remove guesswork, confusion, and all limiting factors, and provide everything you need (knowledge, skills, structure, guidance, accountability, support, and a conducive environment) to lose weight for good, get in the best shape of your life, build the habits you need to stay that way for good, and achieve the confidence and lifestyle you desire.

The DATS Program® is not just a program; it is a lifestyle and a celebration of health, fitness, and general well-being.

Instead of the all-or-nothing dieting approach, we use a sustainable, practice-based approach to build healthy habits into your life, one day at a time.

The result? You’ll lose the weight (and inches) you haven’t been able to shed for years for good, get in the best shape of your life, develop a better relationship with food, say goodbye to dieting, food obsessions, and body anxieties for good, and build the habits you need to stay that way for good, and achieve the confidence and lifestyle you desire.

Remove all the guesswork and confusion; get the accountability, guidance, and support you need to transform your body, health, and life, no matter what’s going on around you.

To provide all our members with the personal care and attention they deserve, and to continue delivering a high-quality premium program, our numbers are capped and enrolment only opens twice per year based on availability, on a first-come, first-served basis, due to high demand and limited spots.

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On Tuesday, January 5th, 2021, we’re accepting a small number of new coaching clients to our Diet Antidote Transformation System (DATS™️ Program), The Not-Diet Diet for People Who Are Sick of diets and want more than a good body.

To give our clients the personal care and attention they deserve, we only open to new clients twice per year and enrolment is on a first-come, first-served basis. Don’t MISS YOUR CHANCE to change your life!

Join the free no-obligation priority waiting list now to guarantee your spot in our next intake. You’ll even get a chance to enroll early if a spot becomes available.

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Transform Your Life, Not Just Your Body, From Anywhere In The World!

Online or face-to-face, we guarantee maximum results in minimum time, with minimum effort, regardless of your goals, needs, starting point, or abilities, as long as you stick with us for 12 months.

Limited spots on a first-come, first-served basis​

How can we help you right now?

Transform Your Life, Not Just Your Body, From Anywhere In The World!

Online or face-to-face, we guarantee maximum results in minimum time, with minimum effort, regardless of your goals, needs, starting point, or abilities, as long as you stick with us for 12 months.

Limited spots on a first-come, first-served basis​

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Lose the weight for good, get the Body, Confidence & Lifestyle you desire with our DATS™ program - The Not-Diet-Diet for people who want more than a good body.

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